Public & Professional Relations Officer

The Doheny Eye institute, dedicated to the "restoration, preservation, and improvement of human eyesight is an independent, non-profit organizatio affiliated with the University of Southern California, and has emerged as a world-renowned center for vision research, education, and patient care. We rank among the nation's top ten centers as a recipient of National Eye Institute grants, which funds 80% of all vision research in America.

 

JOB SUMMARY

 

Directs the physician-relations and public relations program for Doheny Eye Institute, including staff supervision, budget development and administration, and strategic planning.  Reports directly to CEO/CFO.

 

DUTIES AND RESPONSIBILITIES

 

1.  Provides overall direction and monitoring of public relations program to help achieve Doheny?s strategic objectives.  (Percent of effort: 25 %)

2.  Works directly and creatively with supervisor and assignees, setting short- and long-term strategic objectives while providing the leadership necessary to achieve media exposure, growth, and other goals of the organization.  (Percent of effort:  25%)

3.  Creates announcements, brochures and other appropriate communication to all ophthalmologists in the United States, with goal of assuring message and accomplishments of Doheny faculty are immediately known by all ophthalmologists.  (Percent of effort:  10 %)

4.  Directs media relations, announcements, editorial placement and speaking opportunities; maximize all appropriate PR opportunities to secure demonstrable share of voice and media exposure.  (Percent of effort:  10 %)

5.  Achieves desired results through the use of budgets, proper contacts, and efficient decision making.  (Percent of effort: 10%)

6.  Plans, develops and manages budget(s).  Approves/disapproves program expenditures.  (Percent of effort:  10 %)

7.  Maintains currency with, understands and ensures program compliance with all policies and procedures and applicable local, state, and federal laws and regulations.  (Percent of effort: 5 %)

8.  Establishes and maintains appropriate network of professional contacts.  Maintains currency with professional organizations and publications.  Attends and participates in meetings, conferences, etc.  Represents organization as assigned or appropriate.  (Percent of effort: 5 %)

9.  Performs all tasks in a safe manner in compliance with company safety policies and according to applicable regulations.  Maintain a neat work station and environment.  Dress in appropriate and professional manner.  Maintain clean, neat and acceptable personal attire (uniform) for job duties. (Ongoing)

10.  Displays courtesy and consideration to patients, guests, physicians and staff.  (Ongoing)

 

11.  Maintains confidentiality of all records and information which pertains to patients, physicians,
employees, the organization and in related interests.  (Ongoing)

 

12.  Performs special projects or other related work as required or requested.  (Ongoing)

 SUPERVISION:

Functions independently under general supervision of CEO/CFO. 

 

EDUCATIONAL EXPERIENCE, TRAINING (including Licenses and Professional Activities):

 

Education

?  Bachelor?s degree required.

 

Experience

?  8-10 years of PR management experience.

?  Prior work experience in non-profit industry desired.

?  Prior work experience in Ophthalmology desired. 

 

Abilities and Characteristics

?  Knowledge of principles and practices of public relations.

?  Relies on experience and judgment to plan and accomplish goals.

?  Previous writing and editing experience and ability to work quickly on multiple projects and deliver on deadlines is a must.

?  Exceptional verbal and written communication skills

? Proven leadership and success with executing PR programs.