Regional Marketing Supervisor

Position Purpose
Leads the process of developing co-op specific marketing/business plans that profitably builds sales, transactions, and market share for the company and Owner/Operator restaurants. Key customers include Regional Management, Co-op Owner/Operators/agencies, National/Divisional/Regional Staff and Restaurant Management.

Principal Accountabilities
In addition to following McDonald?s policies and procedures, principal accountabilities include, but are not limited to:

Communications
*Under supervision of Marketing Director: writes, and edits content as well as visuals for business and leadership messaging vehicles (presentations, publications and some correspondence).
*Assist in the creation and maintenance of core communications messages across key departments and stakeholders to ensure alignment and consistency.
*Assist Marketing Director in executing regional marketing communications plan and process:
-Voicemails on marketing programs
-One-sheeters
-Link to NABIT ? Deployment Manager (hot sheet)

Leadership
*Maintains and strengthens the McDonald's brand position (market share, preference, business results) in their regional geography and other areas of responsibility.
*Supports the Marketing Director/Managers and actively participates in communicating regional plans/goals and establishing Co-op goals.
*Participates and supports the Marketing Director/Managers in the development of creative strategies/briefs and media. strategies/plans/execution for assigned projects.
*Participates in and supports the marketing Director/Managers in strategic planning/alignment, tactical development, execution, evaluation, and continuous improvement of co-op business plans (includes advertising, promotion and public relations) to achieve annual co-op goals. Leads this process if assigned co-ops independently.
*Identifies and utilizes available resources outside of the Region to aid in the execution of the Region?s business/marketing plan and their other areas of responsibility.
*Maximizes success of the system plan by ensuring Regional Owner/Operator understanding and by providing continuous input and feedback to Regional, National & Division Marketing.

Process Management
*Supports the Marketing Director/Manager in the process for development and execution of local media plans and creative development (TV, radio, outdoor, print, and restaurant merchandising, etc.) in accordance with the regional media and creative process and national media and creative standards.
*Supports the Marketing Director/Manager in the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments.
*Ensures the proper use of the McDonald?s trademarks, logos, producer's licenses, and makes sure all advertising materials have legal and creative approval.
*Coordination of local calendar issues (creative, merchandising communication to agency on regional information, and working with PR agencies).
*Oversight of regional website ? write/edit marketing content that is needed to support the regional Plan to Win (LSM tools, and marketing content).
*Coordinating with marketing managers and agency on meeting preparation.
*Merchandising coordination (primary contact for preparation of and accountability for timely delivery of merchandising schematics to all operators.
*Primary contact for communication of all national merchandising changes.
*Data collection and submission/communication for key Division and National analytic tools and data requests.
*Marketing communications link to operations deployment and execution team.
*LSM (gathering information, organizing, communication of tools to operators, and communication updates as necessary).

People
*Provides leadership points of view, builds strong relationships and fosters teamwork among Owner/Operators, Agencies, Suppliers and Staff to achieve maximum performance.

Analysis
*Supports the Marketing Director/Managers to gather, analyze, and provide accurate, relevant, and timely information. This data is used to support advertising agency recommendations, and to allow Owner/Operators make informed and confident decisions.
*Supports the Marketing Director/Manager to interpret and evaluate information related to sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research.

Accountability
*Role models accountability.
*In conjunction with regional leadership, the marketing supervisor is accountable for a maintaining a customer point of view, strong brand focus and understanding of the region?s income goals.
*Understands and helps achieve execution of all regional marketing plans and programs to ensure sales and guest count targets are met.
*Assists in 100% execution of regional marketing team and agency team plans and programs.

Hiring Considerations

1.Strong writing skills required for communications component of this job.
2.Demonstrated written, verbal and organizational skills.
3.Ability to work independently, and build relationships and consensus among varied groups.
4.Ability to translate and communicate business objectives to different audiences.
5.Works effectively as a team member to plan, facilitate and participate in meetings and deliver on-time results.
6.Background or experience in marketing, advertising, sales or retail preferred.
7.Advertising agency or corporate marketing background a plus.