Retail Channel Marketing Manager

Position Summary  The Retail Channel Marketing Manager will be responsible for the execution of retail marketing strategies and marketing opportunities at retail. This person will also be responsible for leading the development and implementation of marketing initiatives that profitably grow our channel partner’s revenue base and market share for Plantronics products.


 


Duties & Responsibilities


Assume total responsibility for the direction and execution of 6 Month channel plan that includes ad schedule and promotional plans that are updated on a monthly basis


 


Leverage MDF and Coop funds with channel partners to generate interest in Plantronics products and drive incremental revenue opportunities.


 


Project manage SPIFFS, advertisements, direct mail pieces, POP and other dynamic and proactive co-marketing campaign efforts.


 


Effectively manage accrued coop to ensure quarterly accruals are used to effectively market Plantronics entire product line.


 


Manage marketing communication flow to key accounts including newsletters; press packs; etc.


 


Manage vendor relationships for channel projects with outside vendors including advertising, direct mail, e-mail campaigns, POP, printing and fulfillment firms.


 


Provide product management with feedback from sales force so that the most appropriate products are effectively positioned in the most profitable channels


 


Develop and implement marketing programs and initiatives to increase revenues, profits and brand equity within retail channels


 


Communicate Plantronics Strategic Marketing direction to all channel partners.


 


Actively promote and leverage Plantronics corporate marketing efforts for use by channel partners. Solicit their buy-in to Plantronics national advertising and direct marketing campaigns, seminars, trade shows and other events as needed.


 


Manage third party vendors and detail teams.


 


 


The ideal candidate:


- This individual must have experience in CE Retail, mass market retail, as well as Distribution channel marketing. Additionally, the Retail Marketing Manager must have strong strategic marketing and communication skills.


 


- BS/BA in Business Administration/Marketing or equivalent to - MBA preferred


 


- 5-7+ years related experience in retail channel marketing


 


- Strategic marketing skills and experience


 


- Knowledge and experience with retail industry


 


- Knowledge of Computer Peripherals and CE Industry 


 


- Strong verbal and written and presentation skills


 


 


Candidate characteristics


- Proven success with channel marketing in the retail environment.


 


- Supporting the sales force to capitalize on channel opportunities.


 


- Exercising financial prowess regarding channel marketing related expenditures


 


- Developing marketing programs to increase channel revenue, profitability and channel sell-thru


 


- Strong collaboration skills.


 


- Ability to effectively manage vendor partners


 


- Ability to analyze channel revenue growth and profitability, in turn making decisions to allocate resources effectively


 


- Ability to take and manage risk on a regular basis


 


- Excellent organization, time management, project management, presentation and interpersonal skills.


 


- Willingness to be an individual contributor rather than a delegator.


 


- High degree of self-motivation and must demonstrate the ability to manage multiple priorities


 


 


Education


BS degree from a 4 year university or 10+ years of experience in retail marketing of consumer goods.  MBA desired but not required.


 


Compensation


 We provide an attractive compensation package including a base salary, bonus, stock, health benefits, and usual perquisites.


 


Basic Qualifications:


 


BS degree from a 4 year university or 10+ years of experience in retail marketing of consumer goods.


 


5-7+ years of experience Retail, mass market retail, as well as Distribution channel marketing of tangible consumer goods outside of B2B channels


 


Plantronics is an AA/EEO employer



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