SEGMENT MARKETING MANAGER

Rewards Network, with over 22 years of industry experience, is a leading provider of marketing, loyalty, and customer trend reporting and capital programs for restaurants across the US and Canada, seeks a Segment Marketing Manager in Chicago, IL.  Rewards Network?s unique product offerings provide restaurants access to an exclusive group of diners through direct and online channels. Rewards Network clients benefit from in-market, regional, and national exposure with the ability to generate greater customer loyalty by offering these customers the rewards they have chosen.



We encourage you to visit our web site at www.rewardsnetwork.com http://www.rewardsnetwork.com to learn more about our outstanding organization and programs.



Segment Marketing Manager will be responsible for the development and execution of segment programs. These programs need to be in alignment with the strategic and tactical business growth objectives. The successful candidate will be a self-starter, detail-oriented and able to manage multiple projects with minimal supervision.  He/she will have a significant role in the execution of the marketing involved in our sales strategies, promoting industry-leading solutions targeted at the restaurant industry.



ESSENTIAL FUNCTIONS:

Develop and manage restaurant segmentation strategy Translate segmentation strategy in to actionable tactics Drive market research efforts to understand new market opportunities Manage the development and execution of segment specific marketing programs including:

 

    * Winback
    * Loyalty
    * Retention
    * Acquisition

 Develop analysis methodologies to measure the performance of the programs as well as segment trends Manage vendor relationships Responsible for coordination with Merchant Marketing to ensure alignment of efforts including program communications to sales Communicate status of marketing efforts to all levels of management



REQUIREMENTS:

 B.A. or B.S. in marketing, advertising or communications 5-7 years of practical professional experience at agency or within marketing organization Strong leadership skills, including an ability to communicate effectively and provide creative direction to department Excellent communication and analytical skills Ability to work independently and coordinate activities involving the participation of multiple departments at either the task or project level. Multi-tasking and an ability to work in a fast paced environment with deadlines Focus on critical priorities and ensures schedules are met. High-energy, creative, and resourcefulness a must Ability to work effectively with people Can work with employees at all levels, from a diverse work background, and in offices across the country.  (Some travel is required.)



The salary range is $70,000-80,000, commensurate with experience, plus great benefits (Medical, Dental, 401K, etc). Rewards Network offers excellent advancement opportunity as we first look to promote from within.


Qualified Candidates ONLY please forward MS WORD resume and cover letter to recruit@rewardsnetwork.com . In the subject line, include the title of the position, SEGMENT MARKETING MANAGER. Please include salary requirements!  EOE