Search Engine Marketing Consultant

FindLaw is the leading provider of online legal information and solutions for the legal community, businesses and individuals.  In addition to the consumer-oriented legal portal (www.findlaw.com), FindLaw products include full-service Web site development and Internet advertising services for law firms.

FindLaw is a full service, highly collaborative, web development company that develops web sites for lawyers and law firms. We currently have an opening for a Search Engine Marketing Consultant to work closely with copywriters, editors, designers, project managers and site developers to ensure your client?s web sites receive optimal consideration from search engines.

 

KEY ACCOUNTABILITIES:

?  Telephone Consulting: Consult with FindLaw clients and the rest of your project team over the telephone to set expectations for search engine performance and assist them with targeting their Web site. 

?  Define the Market: Work with FindLaw?s customers to help them define the market they will pursue.  This includes market definition based on geographic location, as well as legal practice area and requires understanding of how law firms work.

?  Keyword Research: Using industry best practices you will perform key word research based on key learnings from telephone consultation with FindLaw customers. 

?  Create Meta & Title Tags: You will create a set of SEM Recommendations for each FindLaw customer you work with.  These recommendations allow other areas inside FindLaw to perform work with SEM in mind.

?  Final Optimization: Once all functional areas inside FindLaw have done their job to build a web site for our customers, SEM Consultants perform a QA analysis to ensure all best practices have been followed and the site will receive optimum consideration by the major search engines.

?  Perform Site Review & Maintenance: Periodically, you will work with existing FindLaw clients to ensure all aspects of their Search Engine Marketing program are performing optimally.

?  Analyze Competition: Periodically, you will be asked to analyze competitive web sites to assess the state of the market and better help define the opportunity for your customer.

?  Education:  You will assist with the education of FindLaw clients, sales representatives, account managers and fulfillment staff on SEM best practices.

?  Training: You may be called upon to assist in the training of new staff members on state of the art Search Engine Marketing practices.

?  Knowledge: You will stay current with all facets of Search Marketing, including industry best practices in the following areas:  on-site optimization, off-site optimization, web analytics, conversion, pay-per-click, usability, etc

?  Communication: You will perform nearly all your job functions without ever meeting your customers face to face.  Therefore, you must be skilled at communicating over the phone and via e-mail.

 

QUALIFICATIONS:

?  Knowledge of, or a strong desire to learn Internet Marketing or Search Engine Optimization required.

?  Familiarity with Internet concepts required.

?  Excellent communication skills, written and verbal

?  Ability to prioritize and manage multiple projects simultaneously.

?  Ability to thrive in multi-tasking environment, yet focus on details.

?  Internet marketing experience preferred, but not required.

?  College degree preferred, but not required.

?  Experience with professional service firms a plus.

?  Knowledge of HTML a plus.

 

To apply immediately click here

The Thomson Corporation is a leading global provider of integrated information solutions to business and professional customers.

 

Thomson provides value-added information, with software tools and applications that help its customers make better decisions, faster. We serve more than 20 million information users in the fields of law, tax, accounting, higher education, reference information, corporate e-learning and assessment, financial services, scientific research and healthcare.

The Corporation's common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).

Our employees embrace a number of commonly shared values - collaboration, accountability, customer focus, a bias toward action and results, appreciation and respect for diversity, entrepreneurial spirit and, at all times, the highest ethical standards.  These values represent the behavior each employee is expected to exhibit in their role.  In our view, fostering a culture that embodies these values will lead to success and growth for our employees and our business.
 
The Thomson Corporation is proud to be an Equal Employment Opportunity/Affirmative Action Employer.