Search Marketing Analyst - Paid Search

Performics, the performance-based marketing division of DoubleClick, is the leading provider of online marketing services and technologies for search, affiliate, and data feed marketing. We are currently seeking a motivated Search Marketing Analyst ? Paid Search.

 

The Search Marketing Analyst will play a major role in the success in clients? search programs.  The analyst will work closely with the Search Program Manager by assisting in the management and execution of day-to-day tactical items.  The analyst will provide reporting and analysis of clients? search programs as well as help manage the bidding, keyword generation and creative processes. 

 

Responsibilities:

 

? Provide daily account service to assigned client accounts, including interaction via phone, emails and direct contact.

? Work with Search Program Manager to:

o  Coordinate Client launch schedules

o  Manage and update client action items

o  Generate client reports and synthesize the analysis for client use

o  Monitor the bidding activities and provide input on future bid strategies

o  Manage the creative development and modification process

o  Conduct weekly, one-on-one, updates with program manager

o  Sit in on weekly / monthly client search calls

o  Provide coverage on client calls and requests during program manager absence

o  Identify additional search marketing needs and opportunities

o  Work closely with paid placement and paid inclusion search partners to ensure success of client?s search programs.

 

Qualified Candidates will have:

 

? Ideal candidate will have an undergraduate degree in marketing, finance and/or economics.

? 1-2 years experience in account management.

? Strong analytical and implementation skills.

? Solid spreadsheet capabilities.

? High competency level in MS Office products including Excel and Access.

? Background in successful online advertising principles (i.e. can identify a good offer versus a bad offer).

? Understanding of direct marketing concepts and principles preferred.

Internet experience preferred.

 

If you feel you possess the skills listed above and would like to join an exciting and dynamic environment, please submit your resume and salary requirements to performicsjobs@performics.com  .  No phone calls please.

 

 

www.performics.com

 

Performics is an equal opportunity employer.