Search Marketing Manager

Search Marketing Manager, Pronto

Summary Description:
The Search Marketing Manager will manage, grow and optimize Pronto?s pay-per-click campaigns with the major search engines. This is a critical role for the company, as Pronto?s deep product database and understanding of the shopping landscape provides access to a uniquely large number of keywords to bid on.

Specific Responsibilities:
Analyze campaign performance and implement PPC bidding strategies Develop creative strategies for search engine listings Develop landing page strategies to improve conversion rates Work with Pronto?s product- and technology-development teams to identify and build product enhancements that will improve our search marketing results. Develop segmentation & targeting strategies to effectively target specific user groups with a tailored message

The principal focus of this role will be on paid search marketing, but experience with organic search engine optimization is also a major plus.

Qualifications:
Bachelors degree & exceptional analytical skills required Several years of relevant experience managing online media, search marketing, or direct marketing development and testing. Candidates with highly analytical backgrounds will be considered without relevant industry experience. Familiarity with direct response testing and optimization techniques a plus



To apply online, please use the following link:
Apply To Pronto