Segment Marketing Leader: Communications & Media Industry Sector

At APC we are transforming the way business is done. Our products and solutions protect against the primary causes of data loss, hardware damage and down time. We create real solutions for customers by improving the manageability and performance of business critical information systems. In short, APC keeps the hardware and data our clients rely on running smoothly. Our success comes from innovative employees identifying emerging IT trends and providing the expert advice and tangible Network Critical Physical Infrastructure (NCPI) solutions our customers require. APC has created an award-winning formula for satisfying customers and we share that triumph with all of our employees. Through incentive bonuses, competitive market compensation, exceptional benefits, challenging work and a growth environment ripe with career opportunities, APC has become a workplace of choice. Bring your competitive spirit to a performance driven, global company. Be part of our exciting growth by joining a proven leader. Find out more about American Power Conversion now.





APC is seeking to fill the position of Segment Marketing Leader: Communications & Media Industry Sector reporting to the Director of Worldwide Sales Programs. In this role, the candidate will focus on accelerating APCs data center penetration within the communications & media industry sector with an initial focus upon the data center hosting/multi-client data center, collocation, and technical real estate vertical segments.



Primary duties include: Sizing the universe, segmentation of the industry, its verticals and sub-verticals Working with ESSG enterprise/large data marketing team to take APCs existing thought leadership within the large data center market and refining the value proposition to specifically address the key business, IT, and NCPI issues of this segment Developing go-to-market strategy and recipe to rapidly accelerate our ISX systems revenue and overall APC revenue Defining scorecard and metrics for success Sensing new product application areas and funneling to appropriate SDGs with business case Educating APCs customer facing groups and orchestrating the go-to-market plans cross-functionally Work closely with Public relations team to publish success stories within thought-leading communications & media customers into industry trade publications Develop proposals for speaking opportunities at CIO and other vertical industry events for PR to submit The successful candidate will have a Bachelors Degree (technical background is preferred) with a strong business and process background. The ideal candidate will have a thorough understanding of the IT industry and direct sales experience with a proven track record of success. In addition, the ideal candidate will possess excellent communication and presentation skills, a willingness to work with cross-functional, process oriented teams, ability to effectively interface with customers, as well as a proven track record of developing and maintaining strong internal and external relationships.



The ideal candidate must be capable of managing multiple priorities and asserting influence worldwide on a daily basis. Domestic and international travel is required.





*US-Strategic Seg Mkt Spec...

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