Senior Account Executive - Database Marketing Services

Harte-Hanks CRM Database is a leading marketing services provider. We are currently seeking an experienced Sr. Account Executive to join our Account Services Department in support of Harte-Hanks client base.( not sure we will tie to one vertical initially)

 

The Sr. Account Executive will partner closely with you and with HH internal operational teams to insure successful adoption and use of Database Marketing solution including mastering client data, tools and reports and providing sound guidance in the development and use of integrated database marketing techniques leading to successful marketing campaigns and solid measurable results.

 

Duties and Responsibilities:

 Mentor clients during their adoption of the integrated solution through providing assistance with training and continuing advice about tools and reports Provide day-to-day primary contact for the client, addressing or escalating issues internallyPossess strong understanding and knowledge of the clients? industry, categories, competition, products and pricingEstablish complete familiarity with client data in order to assist them with leveraging customer information to generate incremental revenues and profits Provide SME-level (subject matter expertise) in the use of all analytic tools and reportsAdvise clients with the development of campaigns, interpretation of results and key findingsMaintain a thorough understanding of client business requirements and provide suggestions for further solution enhancementsEngage in relationship building to establish strong bonds and trusting relationships with all client contacts Act as resource and liaison for file receipt and delivery between client and internal resourcesBy working closely with client base, identify Xsell/upsell opportunities partnering with appropriate subject matter experts


Requirements:

 Proficiency with Campaign Management and Reporting tools (e.g. Unica, Alterian, Cognos)Strong understanding of working with relational databasesStrong knowledge of SQLExcellent client service and communication skillsAbility to gather, analyze, assimilate and document client requirementsSolid analytic and technical problem solving skillsStrong ability to multi-task and adhere to deadlines5+ years Database Marketing experience