Senior Analyst

POSITION SUMMARY:

 

Razor is a rapidly growing Dallas-based retail marketing agency that specializes in maximizing the marketing and advertising initiatives of national brands through the skillful application of business intelligence, customer data and communications management.

 

Razor has been recognized by Entrepreneur Magazine as #9 on its annual ?Hot 100? list of national companies and by Advertising Age as one of the fastest growing marketing services agency in the country.

 

The senior analyst will have a solid understanding of statistical theory, including experimental design and multivariate statistics and will have applied that knowledge in the advertising/marketing industry.  The position involves the application of statistical procedures such as marketing mix modeling, segmentation, classification, choice modeling, propensity modeling and other innovative approaches.  The position also involves contributing to and participating in the development of new methods and approaches.

 

1. Proficient using SAS or SPSS

2. Experience across a wide variety of marketing analysis disciplines such as:

? Segmentation

? Attitudinal/motivational analysis

? Response prediction

? Advertising effectiveness

? Consumer profiling

? Media mix modeling & ROI measurement.

3. Outlines and recommends potential solution options both at the campaign tactical level and at the higher methodological and strategic levels

4. Coach analytic team members tasked with designing and producing analytic projects that translate complex business needs into actionable information

5. Assist in the development and publishing formal analytical models, frameworks and methodologies

6. Leverage existing intellectual capital and develop innovative concepts

 

POSITION QUALIFICATIONS:

 

EDUCATION:

MS/MA/MBA in Economics, Statistics, Math or Business

 

 

WORK EXPERIENCE:

1-2 years experience

 

 

COMPUTER SKILLS:

SAS or SPSS, Microsoft Office, preferably SQL

 

 

SOFT SKILLS:

Strong written and verbal communication skills, presentation skills, comfort working in a team environment, and ability to multi-task

 

 

INTERPERSONAL SKILLS:

Strong interpersonal skills with effective communication skills