Senior Associate Copywriter, Discover Network

Location: Riverwoods, IL UNITED STATES

Functional Area: Marketing

Min Pay Rate: $0

Max Pay Rate: $0

Pay Type: Year

Resource Type: Full Time

Job Description:
Essential Functions



1. Messaging



Turn product features into strong consumer benefits


Craft compelling sales propositions


Write bold benefit headlines and concise, response generating copy


Seek fresh ways of communicating with appropriate wit and style


Write relevant and engaging messaging to target audiences of various age and income levels


Write within the brand tone of voice and to specific target audiences


Craft copy that is free of errors in fact, style and presentation


Have excellent ideation and brainstorming skills


Become an expert in utilizing successful direct mail copywriting techniques




2. Project Management




Work under tight deadlines


Thrive in a fast-paced, stimulating environment that expects?and rewards?talent and initiative


Craft strategies that distinguish our products from the competition and clearly convey our product?s advantages over theirs


Collaborate with colleagues and internal business partners


Produce consistently appropriate communications under tight deadlines


Proactively seek information, clarification and product knowledge


Become an expert in your business lines and utilize customer insights


Understand and execute to a Creative Brief


Apply and support brand-right vision


Present and sell concepts to internal business partners



3. Individual Accountability




Comply with company/department requirements initiatives


Share and solicit expertise/key information among teams, departments and agencies


Possess and apply a basic understanding of advertising and direct response principles, concepts, practices and standards


Be a solution provider to your internal business partners, offering both proactive ideas to advance their business as well as recommendations to solve challenges


Pursue opportunities to expand knowledge base by maintaining a strong collaborative relationship with internal business partners


Pursue and participate in skill development opportunities




10 % Position is governed by set policies and procedures. Most steps to complete work or resolve problems are clearly stated.

30% Assists in the development of ideas and solutions for improving existing methods, products or services.

30% Develops ideas which result in new methods, products, or services.

30% Creates major new methods, products, or services, where little precedent exists and which may have a significant impact on corporate objectives.




SKILLS
Required:
Microsoft Word



Analysis is required for creating new ideas and developing new approaches for solving problems and/or making decisions.





Desired:


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