Senior Brand Manager, Senseo

Sara Lee Corporation is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. The Corporation has operations in 58 countries and markets branded products in nearly 200 nations. Sara Lee Corporation employs 137,000 people worldwide.

  Responsible for development marketing strategies to grow base Senseo appliance and coffee business. Briefing promotion and media and PR departments and approving recommended tactics. Develops pricing- and merchandising strategy in collaboration with Category Planning department. Develops brand equity strategy, reflected in advertising and packaging briefing, agency management and execution. Works with Syndicated data providers and CIA to collect actionable insights. Responsible for top-down forecasting and reconciliation with bottom-up sales forecast.  Also serves as the main conduit to Supply Chain for manufacturing, production scheduling, raw material procurement and packaging.  Total responsibility to manage budget. Essential Duties and Responsibilities: oDevelops marketing strategy (AOP, LRP) for base appliance business ( in collaboration with VP ) and coffee business oBriefs internal promo, media and PR departments, approves tactics and manages on-budget and on-time delivery. oDevelops brand equity strategy, reflected in advertising and packaging briefing, agency management and execution. oWorks with Syndicated data providers and CIA to collect actionable insights. oResponsible for category base business budget. oDevelops  demand forecasting oProvides pricing, merchandising strategies in collaboration with category planning department oServes as the main conduit to Supply Chain for production scheduling, raw material procurement, packaging and R&D for new product development in base product area. oDevelops and coaches one Assistant Brand Manager.



  Qualifications (education and experiences) Minimum education is a Bachelors Degree in Business, Marketing or Finance.  MBA is preferred.  Experience minimum requirement is at least 5 years of product management marketing experience in top tier consumer products (preferably foods) company. Experience in working with multiple stakeholders (e.g. co-branded products and/or global marketing department located in another country) is a plus. Executive competencies: Drives change Entrepreneur Makes planExcellent people skills  Functional competencies: Marketing — excellent Personal leadership Strategic thinking Sales/Trade marketing — basic Finance — operational experience