Senior Director, Online Marketing

SENIOR DIRECTOR, ONLINE MARKETING

 

JOB SUMMARY

 

Develop and execute strategic plan for website and internet marketing in support of the eHarmony brand.  Lead a team of people responsible for driving leads to the subscription website and implementing marketing programs to support enhanced conversion rates.  Provide strategic leadership in developing co-marketing and backend conversion opportunities.  Support the business development team in managing key strategic online partnerships.

 

ESSENTIAL FUNCTIONS

 

? Provide day to day leadership and direction to Website and Internet Marketing team (3-4 people) for both the Singles and Marriage brands.

? As co-business owner of the corporate website, provide vision, direction and lead the product groups in ongoing phases of website development to create a dynamic online presence for eHarmony.

? Ensure 100% accuracy of content and adherence to brand and business objectives throughout the site and in online advertising.

? Lead the development and execution of online marketing strategies with specific objectives to drive revenue and new customer acquisition for eHarmony.

? Continue to develop robust e-mail databases to deploy ongoing marketing programs designed to significantly grow consumer business.

? Provide guidance to other departments with any online objectives.

? Optimize current paid and organic search engine program with internet agency to increase traffic to re-designed website.

? Develop reporting and measurements tools to evaluate the effectiveness of website and internet marketing efforts.

? Conceptualize methods for integration of segmentation data into online marketing efforts.  Create dynamic messaging programs on the website based on customer profiles.

? Manage website / interactive agency relationships and evaluate their performance and cost/benefit support.

? Develop strong working relationships w/ internal departments such as Product Management, Development, Customer Care, Research/Development, Data Analytics.

? Be fully accountable for management (development, distribution of resources, reporting, approvals, monitoring) of budget of $8-10mm dollar web development and internet marketing.

? Be responsible for the employment, performance evaluation, training, motivation and counseling of assigned team.

 

JOB QUALIFICATIONS

 

? Bachelor?s degree required.  Graduate Degree Preferred.

? Minimum 8-10 years experience in website and internet marketing.

? Expertise in website development, online marketing strategy, email marketing, affiliate marketing strategies and search engine optimization.

? Minimum 5 years managerial experience in a marketing setting.

? Consumer Marketing experience mandatory.

? Online subscription model experience a plus.

? Strong Data Analytics experience ? Cross-sell/upsell/Retention mktg.

? Business Development experience in Co-Marketing programs

 

About eHarmony


eHarmony.com is a rapidly growing, profitable relationship building service with over 10 million registered users that is uniquely positioned to bring singles together for lasting relationships as well as improving the lives of married couples.  Developed by a team of psychologists led by Dr. Neil Clark Warren, eHarmony is devoted to bringing together highly compatible singles based on findings from over 35 years of clinical practice, and the empirical study of more than 1,000 married couples. eHarmony's patented matching system works to provide singles with highly compatible matches and helps create lasting and happy relationships. EEOC.