Senior Internet Marketing Manager

Senior Internet Marketing Manager

 

Publishing company, based in Norwalk, CT, with more than 30 consumer periodicals and associated books, web sites and other ancillary products is looking to hire a Senior Internet Marketing Manager for our rapidly expanding internet department.  This is a unique opportunity to use your direct and internet marketing skills to build the internet channel. The right candidate will have the opportunity to excel in this position and beyond.

 

Job Description: The candidate hired for this opportunity would be responsible for the following:

? Execute online promotions for all titles

? Develop and distribute project outline/timelines to Circulation Directors

 

Communicate Project Details:

? Key codes, timelines, creative considerations to appropriate vendors  and Customer Service

? Responsible for monitoring existing campaigns to determine effectiveness and make recommendations for optimizing

? Oversee project tracking to ensure timelines are maintained 

? Monitor and track work being done by vendors related to specific project assignments as necessary

 

Develop Promotional Campaigns:

? Develop and distribute Creative Briefs

? Provide Copywriters/Designers with necessary assets for successful completion of assignments

? Develop and oversee the distribution of standardized reporting and analysis on all promotions and website activity

? Assist in ongoing web development strategies (launch of new titles, redesigns, upgrades, etc)

? Execute the online acquisition strategy for all web products

? Identify opportunities

? Work with internal/external teams to implement strategy

? Work directly with Editorial staff and Webmasters to implement SEO on a site by site basis

? Oversee paid search initiatives to ensure proper execution, optimization and ROI are being met

 

Job Qualifications:

? Candidate must be motivated with a solid direct response back ground

? At least 3 years of internet experience in subscription marketing.

? Strong analytical skills and the ability to manage multiple projects and meet deadlines.

? Effective communicator and team player.

? Ability to analyze activities and optimize to meet outlined performance goals and objectives

? Prior management experience a plus.

 

Benefits:

? We offer competitive salaries and an excellent benefits package

 

Please Apply Online!