Senior Manager, Consumer Insights

The Sr. Manager, Consumer Insights delivers customer and market insights to T-Mobile Segment Marketing business owners. This role is the primary contact for Family Time consumer research, Hispanic segment insights, and all new product/service research related to concept testing, naming and pricing. The Sr. Manager also manages a staff responsible for Youth, Prepaid, and Underserved consumer insights. The Sr. Manager is responsible for all phases of qualitative and quantitative primary research, including creation of project briefs, vendor selection and management, drafting surveys, moderator's guides, and screener questionnaires, analysis and in-person presentation of research findings, and managing project budgets. The Sr. Manager writes reports by synthesizing data and provides actionable recommendations, presenting findings to Sr. Manager, Director and VP-level business owners.

Primary Duties and Responsibilities:
- Primary Research, including writing requests for proposals, supplier selection and management, survey writing, interpretation and research presentation
- Owns all primary research for Segment Marketing. Prepares reports and makes recommendations on strategies to improved planned products/services.
- Work with stakeholders within Marketing and to identify business needs. Write research plans and proposals to address those key business questions.
- Prioritize research projects for each quarter and manage team budget.
- Design research and make methodological recommendations and find cost efficiencies in existing processes.
- Draft survey questionnaires and moderator's guides
- Conduct, supervise, and/or manage statistical data analysis.
- Conduct qualitative data analysis.
- Summarize data into actionable recommendations, create reports and present results.
- Manage vendors to bring projects in on time and within budget.
- Manages staff who are the primary research contact/partners for Youth, Prepaid, and Underserved segments.

Functional/Technical Skills
- Strong research methodology and experimental design skills
- Experience in both qualitative and quantitative research
- Advanced statistical analysis
- Excellent verbal and written communication skills
- Project planning and management
- Advanced skills with Statistical Software Packages, Excel, Word and PowerPoint
- Strong people management experience

Experience
- 5-7 yrs of marketing research experience on consumer products on either the vendor or client side
- Experimental research design experience and training
- Advanced understanding of statistical terminology and statistical analysis skills




Education/Training
- Minimum requirements include a Bachelors Degree in the social sciences, marketing or related field with formal experimental research design training. Advanced degree preferred (MS, MA or MBA)

Environmental/Physical Demands
- Ability to produce excellence in a fast-paced environment.


T-Mobile is an equal opportunity employer (EOE). We strongly support diversity in the workforce.

If interested, please apply online at