Senior Manager, Customer Marketing

126520 T-Mobile's Customer Marketing Team has an exciting opportunity for a Sr Manager of Customer marketing. The selected candidate will manage the DM Acquisition and In-Bound Retention strategies and program activities. This is an integral role that revolves around developing and deploying offers and strategies to both retain high-risk customers as they call customer care as well as acquire new customers through a direct mail program. This position will be responsible for all parts of running the two programs from strategy creation to targeting, offer analysis, creative, and results analysis.

J.D. Power and Associated have recognized T-Mobile for its outstanding focus on its customers. The right person for this position will have a demonstrated commitment to the customer and will combine this with a drive for business results, which for these programs includes:

Retained Customers (Reduced Churn)

New Customer Activations

ROI of programs

Incremental CLV (Customer Lifetime Value) generated

Primary Duties and Responsibilities:

Manage >$100M in budget that targets retaining our highest-risk customers through Care and acquiring new customers through DM campaigns.
Own programs from front to end. Set annual goals and determine strategy on how to get there. Plan work for subordinates and cross-functional partners.
Develop long-term vision for programs which includes expansion into all front-line customer touch points
Lead cross functional teams to deliver on business and program objectives
Develop test strategy/plans for inbound & outbound marketing and work with operations teams to implement tests using champion/challenger strategy
Assess competitive environment and include as appropriate in process for managing/developing strategies
Complete economic analysis of overall program performance as well as current/proposed offers.
Produce program metrics, reporting, and communication packages.

Functional/Technical Skills

Proven success in developing a strategy and being able to execute and deliver on business goals/objectives
Ability to conduct complex analysis of business problems, translating data into strategic insights that are strategically relevant and drive the business foreword
Polished organizational and marketing skills.
Ability to positively interact with individuals at all levels of the organization.
Excellent written and verbal communication. Skilled in making effective presentations to Sr Leadership.
Disciplined and analytical thinker.
Demonstrated success in offer creation, identifying strategic fit, and economic valuation.
Power User/Expert knowledge of Excel required.
Understanding of statistical measurement techniques.
Strong competency and comfort working & analyzing large sets of data.

Experience

3 years responsibility of owning a strategy and managing the budget
3+ years subscriber based business (ie, wireless, newspaper, magazine, cable, satellite tv, etc,) (preferred)
Successful track record of creating and valuing offers, programs or products
8+ years of work experience

Education/Training

Bachelor's Degree with quantitative concentration.
MBA preferred


T-Mobile is an equal opportunity employer (EOE). We strongly support diversity in the workforce.

If interested, please apply online at