Senior Marketing Automation and Database Manager

Company Information
Founded in 1990, Polycom is the only company today delivering end-to-end rich media collaborative applications for voice, video, data and the web from desktop and mobile personal systems to room systems to the network core. Our vision is to enable people to connect anytime, anyplace and with any device in a virtual experience as natural as being there.

In addition to being the worldwide leader in market share for best in class group and personal video systems, video and voice collaboration infrastructures and conference phones, Polycom also has the only solution for delivering Unified Collaborative Communications the convergence of voice, video, data and web known as The Polycom Office.

Polycom is at the center of the industry shift to broadband networks. IP networks enable the proliferation and convergence of richer communications, including video, which enhance the quality of our lives, create new opportunities, and are fast becoming the foundation for how we work.

Our full range of high-quality, easy to deploy, manage and use voice and video communications endpoints, video management software, web conferencing software, multi-network gateways and multipoint conferencing enable organizations of all sizes to increase productivity and agility. Polycom delivers business value by cutting costs, simplifying system management, fostering real time collaboration and decision making, and improving relationships with employees, customers and partners.

Job Description

Polycom the global leader in Unified Collaborative Communications is seeking a full-time Senior Marketing Manager responsible for the Corporate Marketing Automation and database marketing initiatives to support Polycom's core marketing programs. This individual will report to the Director of Worldwide Marketing Communications and focus on executing the global Marketing Automation strategy. The initial emphasis will be to develop a global marketing database in support of the corporate Marketing Automation initiative for both promotional programs and web-based campaigns for on-going customer and prospect data acquisition. This person will work with technical teams in other regional and functional areas of the company to ensure backend databases and software are enabled to meet corporate objectives.

RESPONSIBILITIES:Act as a trusted marketing automation and data advisor to the Marketing managers worldwide. Create a strong acquisition and retention customer strategy. Integrate the strategy into the company and into our marketing programs to further the knowledge we have of our installed customers and prospects to enrich our database. Become a CRM Subject Matter Expert on our loyalty and other marketing initiatives. Integrate CRM best practices into marketing campaigns. Construct campaigns that attract users into our database and that send a relevant and rewarding message. Effectively leverage promotional events, online events, corporate sponsors/partners, contests and sweepstakes as a means of acquiring new customers and collecting more information on existing customers. Partner with the Online Marketing team to incorporate strategic data capture and up-sell initiatives into viral marketing programs and product web pages. Manage and optimize data collection. Manage how data is used throughout the company (for marketing, research, product development/ production purposes).Further integrate technology into current business practices. Identify and implement process improvements to enable a successful Marketing Automation strategy and credible data collection.Be a well-organized and respected project manager running with multiple projects at one time, collaborating with cross-functional teams and reporting to management on project status, issues and performance reporting. Manage project changes and proactively escalate risk, cost, scope, and schedule issues. Ensure formal documentation is produced for assigned projects and generate milestone status reports. Collaborate with international team members. Proactively manage project budgets and schedules and escalate issues in a timely manner. Manage status meetings with project team members to assure delivery within time, scope, and on budget.

 

Job Requirements

? Bachelor's Degree, or equivalent, and 5 to 8 years progressive experience in database management, customer analytics, loyalty marketing and/or CRM work.

? Experience with complex marketing databases and Salesforce.com is strongly preferred.

? Experience implementing Siebel Marketing solutions is preferred.

? Working knowledge of email marketing software or other similar email tools.

? Experience with planning and/or managing data acquisition and loyalty marketing programs.

? Relevant experience incorporating promotions into CRM initiatives.

? Experience in high-profile and worldwide company projects.

? Excellent written and oral communications; interpersonal skills essential.

? Organized, efficient, and attentive to detail.

? Demonstrated ability to train and coach marketing teams.

? Ability to function effectively in a fast paced environment and manage multiple projects simultaneously.

? Experience working across organizational boundaries on a local and global basis a plus.

? Possess the ability to develop specific goals and plans to prioritize, organize, accomplish work, perform complex tasks, and schedules, and direct others in the project that meet business needs.

? Have the ability to clearly and simply communicate.



 

 

Additional Information

To apply for this position please go to www.polycom.com

No Agency Resumes will be Accepted for this Position.

No relocation budget authorized.

Thank you very much for your interest in Polycom!

Polycom is an Equal Opportunity Employer. M/F/D/V