Senior Marketing Manager

With many years invested in the Clarabridge? solution, we're simply the most qualified company to unlock the insights hidden in your unstructured content. We've worked harder, thought deeper, and developed smarter software than any other vendor in the marketplace.  We are the only solution that fully integrates with all existing business intelligence (BI) tools. This not only allows you to leverage existing best-of-breed tools in any combination, but it also means faster implementation times, greater cost-effectiveness, and an accelerated ROI.

 POSITION SUMMARY:  The Senior Marketing Manager will have overall responsibility for Clarabridge's corporate marketing strategy and tactics. The key role will be to initiate and support communications projects in the areas of marketing communications including: advertising and promotional programs, public relations, analyst relations, trade shows, and internet-based communications. This includes the development of plans for product promotion and company image in support of marketing objectives, and preparation of materials for external communications and internal communications.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.  Other duties may be assigned.

 

1. Work closely with Clarabridge Management Team to maintain and update messaging including overall market position, competitive differentiators, future market impacts and trends, and partner awareness and positioning. 

2. Responsible for understanding, continually developing and articulating Claraview's value proposition to all internal Clarabridge groups as well as external stakeholders.

3. Responsible for developing, modifying, and executing all internal and external marketing materials.

4. Develop and execute public relations, analyst relations and marketing strategies for 2006.

5. Maintain corporate web site to align with current marketing strategies.

6. Regularly interacts with senior management and executive levels on matters concerning functional areas of the marketing organization.

7. Responsible for developoing marketing initiatives that generate leads for the sales organization.

8. Facilitate direct mailings/e-mailings, advertising, exhibits, external and internal and internal web communications and special events.

9. Maintain tradeshow and conference calendars; acts as interface with conference coordinators

10. Manage press release pipeline; draft press release content and work with appropriate individuals for approval and release; create press kits.

11. Coordinate generation of internal company communications such as newsletters, executive speeches, and company-wide presentations; maintain standard presentations and other standard collateral for the department; review proposal materials for consistency in company image and key messages, and recommend improvements.

12. Respond to external requests for information.

13. Manage advertising and promotion programs for compatibility with company goals and messages; serve as liaison to the marketing agency.

14. Support and coordinate product launch events.

15. Manage the Marcom budget.

 

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

 

EDUCATION and/or EXPERIENCE

 

1.  7 - 10 years experience in corporate marketing and communications in technology, business intelligence or related field.

2. Excellent project management, organization, and multi-tasking skills required.

3. Strong written and verbal communications skills required; marketing writing experience preferred.

4. Strong technical aptitude and proven ability to perform well, in a fast paced, high-energy environment.

5. Ability to work in a dynamic, entrepreneurial organization, in both a team and independent environment.

6.Willingness to challenge the status quo to drive significant marketing initiatives

Ability manage vendors and negotiate effectively.7. An advanced degree in Business, Marketing or Communications