Senior Marketing Project Manager

Ideal Candidate

The ideal candidate is a seasoned marketing professional with solid B2B program-level experience, preferably in software or other technology sector. This individual possesses advanced project management, analytical and interpersonal skills.

 

QualificationsIn-depth understanding of the CRM market, target prospects, available technologies and competitionExperience with target segmentation analysis, budgeting, and building business cases for lead generation initiatives.Thorough understanding of B2B sales cycle to identify opportunities to maximizing lead generation, pipeline contribution and sales opportunities.Articulate a clear market specific value prop and tailor to fit program requirements such as advertising, direct mail, press, white papers and events.Ability to evaluate, analyze, and clearly report on program performance, demonstrating return on program dollars spent, recommending adjustments or changes as needed to optimize results.Understanding of email programs, internet technologies, interactive marketingUnderstanding of print, direct mail, and corresponding success factorsProven experience selecting and working with agencies and freelancersDemonstrated team and interpersonal skills with ability to communicate effectively with technical and non-technical personnel and to interrelate at senior levelsAbility to consistently produce results on time and within budget


RequirementsSix plus years of proven and measurable experience in developing and coordinating traditional and new media-based B2B marketing programs including online and  direct mail campaigns, SEO, webcasts, field seminars/events and other lead generation vehiclesBS in Marketing, Business, or Economics, or comparable education/experience.3+ years B2B direct response marketingStrong background in interactive marketing including SEO/PPCStrong data analysis and project management skillsThe requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Travel:
The position requires intermittent travel


EOE



For further information and to apply online, please visit:

www.jobs.rightnow.com



RightNow Technologies, Inc., (NASDAQ: RNOW) provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow's acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers.



More than 1,500 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, John Deere, Nikon and the Social Security Administration.



Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia