Senior Program Manager

Carat Fusion uses accountable, direct and digital media to build engagement between brands and consumers. This starts by understanding the changing ways consumers think, interact and behave. The ultimate goal is to develop marketing solutions that are compelling, unexpected, measurable and worth it. Headquartered in San Francisco, Carat Fusion has four additional offices in Boston, Chicago, Los Angeles and New York and employs over 200 marketing specialists. Carat Fusion offers a wide range of services including creative development, media planning and buying, consumer insight, data intelligence, direct response marketing, search marketing, web development, customer relationship marketing and affiliate and performance marketing. Carat Fusion is also a part of Isobar, Aegis? global network of digital companies.

 

 The Senior Program Manager uses critical thinking skills in order to assist in all facets of the development and implementation of affiliate/partnership programs based on client objectives and strategies.  The Senior Program Manager is involved in the planning process on a strategic level and works with the client to meet their individual needs.  The Senior Program Manager will be responsible for managing high profile clients for Carat.  The Senior Program Manager is required to effectively run client programs, develop client relationships, and show an ability to meet client and team deadlines.  This person MUST have a clear understanding of affiliate/performance-based marketing campaigns, tracking solutions, Internet research, and the various intricacies of Affiliate Marketing. They will also have a role in business development, by assisting Associate Directors and Directors with presentations, projections

 

 Qualifications

 
Must be able to verbalize next steps and take responsibility for meeting deadlines
Possess strong negotiating skills
Must have knowledge of affiliate/performance marketing
Minimum of 2 - 3 years experience in Internet marketing required
Excellent oral and written communication skills
Must posses strong analytic, project management, and communication skills
Must demonstrate initiative to manage multiple projects, problem solving, and have the ability to work in fast-paced environment

 

Responsibilities include, but are not limited to

 
Client input sessions; Coordinate and lead initial kick-off conference calls to aide in the creation of client objectives and strategies
Generate and proved clients with comprehensive competitive analysis
Determine placement for creative
Create program marketing documents
Create financial projections/budget analysis as needed
Work with Management team (Director) to develop and implement strategies for the programs
Work closely with client to maintain performance throughout the life of the program
Field phone calls/email from the client regarding the program
Field phone calls/email from affiliates regarding the program
Understand intricacies of various 3rd party technical solution providers (Performics, Commission Junction, Link Share)
Work with 3rd party solution providers to proactively understand new affiliate initiatives and industry
Manage strategic affiliates including ongoing recommendations
Develop incentive programs to reward affiliates for strong performance
Maintain relationships with sites, including new opportunities and creative issues
Internet research/recruit potential sites
Analyze program growth
Identify areas for optimization
Strategize ways to most effectively use Internet and other Interactive dollars to the greatest benefit for our clients
Assist Associate Director and Director in business development activities including presentation development and affiliate program projections

 

Required Skills/ Abilities

 

? MS/BS/BA or related field, or equivalent combination of education and experience

? Experience in managing affiliate/performance marketing

? Minimum of 3-4 years experience in Internet marketing required

? Has effectively managed large affiliate programs at an effective ROI

? Creative, detail oriented and self-motivated

? Good working knowledge of the web as well as familiarity with on-line advertising

? Ability to gain consensus for program related policies

? Understand and communicate technical concepts

? Excellent verbal and written communication skills

? Excellent client management and negotiation skills

? Excellent presentation and facilitating skills

? Good time management and organizational skills

? Working knowledge of at least one industry or business

? Consistent leadership for the difficult situations

? Good troubleshooting and analysis skills