Senior Technical Marketing Manager

Company Overview

Radware (NASDAQ:RDWR) is the global leader in integrated application delivery solutions, assuring the full availability, maximum performance and complete security of all business critical networked applications while dramatically cutting operating and scaling costs. Over 3,000 enterprises and carriers worldwide use Radware application-smart switches to drive business productivity and improve profitability by adding critical application intelligence to their IP infrastructure, making networks more responsive to specific business processes. Radware?s APSolute product family provides the most complete set of application front-end, remote access and security capabilities for application-smart networking to ensure faster, more reliable and secure business transactions.

 

Position Description:

As part of our product marketing team, the technical marketing manager will play a key role in ensuring Radware maintains technical leadership and credibility in the market/field. The senior technical marketing manager will be the technical expert within the marketing, working hand in hand with product marketing managers, the rest of the marketing team, the field, and partners. He/She will own competitive intelligence, supporting the field?s need for competitive information and sales materials, and product management?s need for detailed competitive analysis. This person will develop and deliver technical messaging and positioning for Radware products and technologies, including speaking opportunities at technical conferences. The senior technical marketing manager will work with product marketing managers, product management and the Sales Engineering organization to create technical whitepapers, deployment briefs, tech notes, customer technical use cases, technical sales fact sheets, etc.  In addition, he or she will responsible for product demos and support partnering activities by working closely with business development team and partners in the areas of joint value proposition and preparation of joint solution marketing materials. Finally, the senior technical marketing manager will be the technical champion and product marketing managers ?partner in crime? for sales and channel support programs.


Responsibilities:

 Specify, manage and maintain a technical marketing lab for evaluating competitive products, creating and doing product demos, supporting product reviews and third party product testing and running benchmarks.Gather competitive intelligence, analyze competitive products and do detailed competitive comparisons, assessing competitive strengths and weaknesses. Uncover and establish those elements of competitive advantage that will most clearly differentiate Radware?s unique value proposition and provide concise competitive positioning and messaging for the sales force. Work with product marketing managers to generate competitive briefs and selling tools for the field on how to sell against/around competitionDevelop technical solution white papers and other technical marketing materials to be leveraged for both prospects and outbound marketing, including speaking opportunities, articles, webinars. etc.Assist with industry product reviews and third party testing. Create effective tools and process for supporting product reviews and testing including reviewer/tester guides, technical briefs, FAQs, etc. Work with marketing communications and product management to maintain relationships with magazine labs and test labs.Lead the creation of product demos in collaboration with product marketing, marketing communications, product management and field. Provide technical product/demo support at tradeshows.Represent the company and provide relevant technical expertise at seminars, industry panels, tradeshows, customer meetings, etc. Participate in Radware outbound demand generation technology webinars, marketing programs, channel marketing activities and sales support.Work closely with partners and business development organization to create supporting marketing materials for joint solutions.

 


Desired Skills: Successful 7-10 year track record in technical marketing or equivalent sales engineering experience with application development and/or IP networking products.Ability to thrive in a demanding environment requiring high degree of deadline-driven productivity, adaptability, communication, initiative and follow-through.Strong attention to detail and commitment to producing quality work.Excellent time management, organizational and leadership skills. Able to set priorities effectively.Proven individual contributor and collaborator.Strong problem solver.Customer-orientedSelf-starter and strong product champion.



Desired Experience:

Technical Marketing or Sales Engineering background with networking products.


Special Qualifications:


B.S. degree required, preferably a technical/engineering degree.