Senior Web Analyst- Advertising

About Us

Kelley Blue Book has been guiding car buyers for 80 years by providing consumers easy access to comprehensive proprietary data, insightful analytical tools and objective third party research.  KBB is relied upon and trusted by both consumers and the industry, as ?The Trusted Resource.?  Due to unprecedented growth, we have several open positions within all segments of our business.  Don?t wait, end your search and begin an exciting career by joining the Kelley Blue Book Team!  View our career opportunities at www.kbb.com/careers today.

 

General Job Summary

The Sr. Web Analyst- Advertising would be responsible for taking the lead on providing extensive and in depth analysis around KBB.com?s advertising products, e.g. impressions, clicks, CTR, inventory delivery, track trends, etc.  This individual will communicate key findings from reports and analysis to respective product managers on a regular basis to make informed business decisions and be proactive at identifying opportunities to expand or improve the advertising products based on company goals and objectives.  The Sr. Web Analyst will monitor clients? online media campaigns performance based on clients goals and objectives, as well as, interact with the other members of the web analytics teams, advertising product group, advertising operations and online advertising sales teams. 

 

Job ResponsibilitiesResponsible for seeking improvements to the existing advertising analytics operations.Develop, create and format reports and provide quality assurance.Provide proactive analysis to business units identifying areas of improvement and optimization.

 

Required Skills, Attributes & EducationBachelor?s degree in marketing, advertising, business, economics or mathematics preferred.  MBA or related advanced degree a plus.  At least 3 years in an analytical- focused position, in online advertising analysis-oriented role.Strong analytical and reporting skills, must be able to understand and analyze marketing campaigns data.Strong communication skills, including the ability to clearly and effectively communicate and present analysis findings and recommendations for marketing strategies.Extensive experience with ad serving or campaign management software, DART, Mediaplex, AdSuite, etc.Strong track record of setting and achieving goals.Sound understanding of online marketing principles.Knowledge of the online advertising industry.Background in/experience with online media buying or online media planning.Strong Excel skills including formula and trending charts development.Ability to effectively multi-task in a deadline driven atmosphere.Analytical, problem solver, collaborative, strategic, results-oriented, and multi-task oriented.Experience with ad supported online publishers a plus.