Sr. Analyst, Aftermarket Warranty

Sr. Analyst, Aftermarket Warranty

Our client has an immediate need for a Senior Analyst for their Aftermarket Warranty division. This candidate will work in the After market call center in a casual environment as there is no face-to-face customer contact.
This position will be responsible for:
- Developing and executing direct marketing campaigns, including design, structure and recommendations for all testing programs, including price tests, creative and insert tests, mail frequency, and collaborative communications tests
- Monitoring campaign effectiveness and variance to budget; providing daily, weekly, and monthly reporting to executive management, and makes adjustments as required to maintain program effectiveness. Position includes specific revenue and profit targets that are explicitly include in position performance evaluation
- Conducting pre and post campaign analysis, and provide data-based recommendations for future test opportunities.
- Developing and testing new analytical methodologies for exploring and understanding warranty direct mail responsiveness in dynamic environment. Use in-house analytical tools, including Unica Model to explore niche opportunities through the use of mini-models for improving campaign responsiveness.
- Work with MIS to extract anticipated mail quantities for future campaign production. Use data to create annual budget and explain variances based on analyzed changes in data composition.

The candidate in this position will be:
- Results driven for successful execution of direct marketing campaigns
- Organizes effectively to ensure timeliness of strict deadlines
- Analyzes information to make reliable and accurate recommendations and decisions.
- Well-versed with Access Database; Excel Spreadsheets; Word Processing and PowerPoint. SQL querying skills, and Xchange preferred. Unica is a nice-to-have but not required. Data mining, pre and post-campaign analysis, and direct marketing experience is key.
- Bachelor's degree (B. A.) from four-year college or university