Sr. Brand Manager-Fresh Bakery, Wheat/Grain/New Markets

Sara Lee Corporation is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. The Corporation has operations in 58 countries and markets branded products in nearly 200 nations. Sara Lee Corporation employs 137,000 people worldwide.



Sara Lee Food & Beverage markets meats, fresh and frozen bakery products and the Senseo coffee brand. Sara Lee Food & Beverage manufactures and markets a variety of packaged meat products within the United States and Mexico, including lunchmeat, breakfast and dinner sausages, omelets, hot dogs and wraps. As the second-largest producer of fresh bread and baked goods, and the fourth-largest producer of frozen baked goods, in the United States, the business provides such items as frozen pies, cheesecake, pound cake, dessert cake, cobbler, specialty desserts, breads, croissants, cookies and bagels, as well as fresh sliced and whole-loaf breads, buns, rolls, and bagels. Sara Lee Food & Beverage bakes more than 70 million servings of packaged breads, rolls and buns each day. Sara Lee Food & Beverage also is the No. 2 producer of frozen desserts. Senseo, the groundbreaking single-serve gourmet coffee system, combines a patented brewing system with specially developed gourmet coffee pods from our Douwe Egberts brand, one of Europe's premier coffee brands for 250 years.

 

Responsible for base business optimization, special channel strategy and brand visual architecture for brands group.  Also responsible for forecasting, pricing, merchandising, total marketing plan margin management, and new product funnel for category.  Provides information and data to marketing, retail sales and senior management on market trends and the forecasting of based products.  Also serves as the main conduit to Supply Chain for manufacturing, production scheduling, raw material procurement and packaging.  Total responsibility to manage budget and P & L to meet company objectives for AOP and LRP process.

 

Essential Duties and Responsibilities:Has total responsibility for the management and growth of base business products for special segment channel.  Has total P & L responsibility for category. Responsible for category budget.Does demand forecasting and sets marketing strategies for all base products.Provides pricing, trade promotions, trade growth programs to Retail Sales division.Serves as the main conduit to Supply Chain for production scheduling, raw material procurement, packaging and R&D for new product development in base product area.Conducts product cuttings for customers when needed.

Minimum education is a Bachelors Degree in Business, Marketing or Finance.  MBA is preferred.  Experience minimum requirement is at least 5 years of product management marketing experience in consumer products