Sr Creative Manager - Verbal
AMERICAN GIRL PLACE, located in Chicago near the Magnificent Mile, in New York near Rockefeller Center and in Los Angeles in The Grove shopping center, is the award-winning retail and entertainment site created by American Girl,a wholly owned subsidiary of Mattel, Inc, selling books, dolls, clothing and other products for girls age 3-12. We have an excellent opportunity for the following professionals to join our team.
American Girl is a wholly-owned subsidiary of Mattel. This role is located at the American Girl headquarters in Middleton, Wisconsin, near Madison.
At Mattel, we have a vision to be The World's Premier Toy Brands - Today and Tomorrow. We will achieve this vision because our people are the best of the best -- creative and energetic, thriving on innovation and passion for the business. Mattel is committed to supporting and developing employees and their career goals. As the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie, Hot Wheels, American Girl and Fisher-Price, Mattel is not only one of the best places to work, it's also a lot of fun.
American Girl is one of the nation's top direct marketers, children's publishers, and experiential retailers. We also offer a positive working environment, excellent compensation and benefits, and a community-centered corporate philosophy.
If you're as excited about the future as we are, consider this opportunity.
We are seeking a Senior Creative Manager, responsible for leading the development of strategic brand campaigns and marketing materials that achieve financial objectives and consistent high standards of excellence in creative presentation for assigned businesses. The Senior Creative Manager oversees the creative processes to execute the brand vision, i.e., directing the brand voice and marketing materials to be consistent with the brand's values and aesthetic. This person leads creative teams (art, copy, photography and production) to ensure excellent visual/verbal integration and consistent message delivery across brands and mediums and to ensure all materials are executed on time and on budget.
The Senior Creative Manager develops strong partnerships with Marketing, Brand, Editorial and Product Development to gain understanding and insight into strategic issues, business opportunities and new products as they are being developed to ensure development of successful creative marketing solutions.
Responsibilities also include creating and maintaining a smooth creative work process, developing creative plans and positioning that are strategically sound, developing a strong client service orientation, setting and controlling costs and mentoring staff (copywriters and a copy editor).
Requirements Include:
- A bachelor's degree in advertising, marketing, journalism, English, design or related discipline.
- Excellent verbal and written communication skills, solid understanding of marketing.
- 5+ years of relevant creative and management experience (10+ years preferred); prefer premium and/or children's brands.
- Previous experience in managing creative process and/or creative people
Please apply to
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