Sr. Database Analyst, Modeling and Segmentation

Job Description:
Who is Arc?



At Arc, you'll work with a team of smart marketers and gain global marketing insights, as we share our capabilities across 37 offices in 31 countries. And talk about our marquis list of clients! We partner with Diageo, Disney, Kellogg, McDonald's, Procter & Gamble, Purina, Visa, Whirlpool, and the list goes on... We're also part of Paris-based Publicis Groupe, the world's fourth-largest marketing and communications company.

As a member of the Arc Worldwide team, you'll have the opportunity to make an impact on a wide array of marketing practice areas, share ideas with some of the best minds in the business, and meet creative and professional challenges. Are you ready?



POSITION OVERVIEW:



Arc Worldwide is looking to fill a Senior Database Analyst position for the Modeling & Segmentation team for Database Marketing Services. We are looking for individuals with professional experience in development of statistical models and consumer database segmentation.



What is Arc Database Marketing?

Arc Database Marketing works in partnership with Clients as well as other Agency counterparts (e.g., Account Management, Planning, Creative, Production) to seamlessly integrate one-to-one marketing communication into all aspects of the marketing plan. Our role is to effectively harness the vast information already on-hand in Client customer files and databases to shape and deliver individualized customer communication. Vital to our efforts is the compilation and assessment of results that impact future communications.



Our team of database marketing professionals is organized into six service areas: strategy & planning, contact management, marketing operations, modeling & segmentation & analysis, technical consulting, compliance. Some of us are specialists in one area, while others have a more broad perspective. Together, we help our Clients bring together their marketing, technology, analytic, and customer care resources to deliver on the promise of one to one marketing, using our own resources when necessary to get the job done.



The responsibilities of a Senior Database Analyst in Modeling & Segmentation are focused on predictive and/or forecast model development, data analytics, and consumer segmentation in support of Client business. Specific responsibilities include:

Develop predictive models that increase the efficiency and effectiveness of Client database-driven CRM initiatives.

Perform data preparation, model design, and installation of statistical models.

Plan, execute, and effectively communicate the results of modeling initiatives.

Requirements

Three plus years of career experience developing models and presenting results

Graduate (MS, PhD) degree in statistics or related field e.g. economics, mathematics, social sciences, engineering

In-depth knowledge of statistical tools (e.g., SAS, SPSS) and techniques (linear regression, time series analysis, factor analysis, cluster analysis etc.) used for modeling, segmentation, and in-depth data analysis

Strong communication and interpersonal skills

Ability to work independently to complete projects and support a team

Searchable Keywords: database analyst, statistics, data modeling, segmentation, / gj-mo

Minimum Education Required: Masters

Years of Experience Required: At Least 3 Years

This company may offer relocation assistance.