Sr. Database Marketing Analyst

The Database Marketing Analyst is responsible for providing critical strategic recommendations that guide our clients? decision making process, including the development of value-added account contributions through the effective reporting and interpretation of data-driven marketing activities.

 

This individual will develop and deliver actionable strategic analyses that improve the profitability of our clients? marketing programs and other customer-focused business initiatives while proactively driving client?s marketing visions to maximize revenue growth.

 

Main areas of responsibility include setting up the design of quantitative database marketing analyses and utilizing analytic techniques to support marketing, measurement, and reporting efforts, including the set up, execution, and reporting against multi-channel direct marketing programs. 

 

This is a fast paced environment that requires a high energy individual that can work well within a team structure.  You will be joining a team focused on delivering industry-leading marketing solutions and analytical capabilities.

 

 

Duties and Responsibilities:This is a highly analytical role that will require involvement with multiple clients. Demonstrated ability to learn the business and environment and be productive quickly.Provide insightful, actionable customer analysis to our clients.  This includes development of statistically sound customer targeting and test plans, measurement of their current marketing programs, and providing insight and recommendations for improving their marketing programs.Prepare specific analytic deliverables, including reports, graphs, presentations, and models.Assist in development of proposals and timelines for database marketing projects.Ability to mentor junior analysts.

 

Experience:

? Candidate should have a minimum of 4 years of hands-on marketing/advertising analysis experience. Experience in the high-tech industry is a plus.

? Candidate should have experience across a wide variety of marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix modeling and ROI measurement.

? Candidate should have demonstrated capability of leading consumer research and analysis initiatives from project design through communication/dissemination of relevant findings. High-level proficiency in SQL (MS SQL Server, Oracle), as well as a strong knowledge of relational database technology, and the relational model.

? Top-notch analytical skills coupled with a solid business foundation, particularly in marketing topics.

? Strong verbal and written communication skills, and should show great attention to detail.

? BA/BS (MA/MS preferred) in statistics, mathematics, market research, marketing, or a related field

? A strong understanding of computer systems and analytical tools supporting database marketing / market research such as SAS, SPSS.

? A strong understanding of segmentation and customer driven marketing.

? Experience with leading Business Intelligence and Data Mining Tools (Business Objects, Cognos, Micro Strategies, etc.).