Sr. Direct Marketing Manager

Covad Communications

Innovative-Confident-Trustworthy-Easy to do business with-Spirited

Covad is a leading nationwide provider of broadband voice and data communications to small and medium businesses and a key supplier of high-speed Internet access for competitive voice providers and Internet service providers. We offer DSL, Voice Over IP, T1, Web hosting, managed security, IP and dial-up, broadband wireless and bundled voice and data services directly through our network and through strategic partners and resellers. Covad broadband services are currently available in 44 states and 235 Metropolitan Statistical Areas (MSAs) and can be purchased by more than 57 million homes and businesses, which represent more than 50 percent of all U.S. homes and businesses.

We have an immediate opening for a Sr. Marketing Manager with extensive experience in online direct response marketing and lead generation/customer acquisition at our San Jose location. The position will play a vital role in continuing to lead Covad?s efforts to grow its business and execute compelling direct response campaigns.

Responsible for the development and execution of the tactical marketing plans and programs relating to the Broadband access and VoIP product suites.



Responsibilities: Responsible for developing marketing strategy for and new Broadband access and VoIP sales in the United States Source, evaluate, negotiate, and implement internet marketing campaigns and programs, with a strong focus on paid search campaigns for both broadband access and VoIP services Develop, actively test, and analyze keywords, titles, descriptions, bidding strategies and landing page URLs to maximize results, drive volume, and hits Oversee the execution of and measuring the success of marketing efforts, specifically in regards to paid search campaigns, internet display advertising and print media campaigns Responsible for developing creative briefs, directing new creative generation with creative staff, and executes, implements trafficking campaign creative to media plan Responsible for developing customer promotions that balance price and promotional offers with financial objectives Develop and lead Financial and ROI measurements and continually evaluate and improve effectiveness of marketing campaigns Communications with search engines, advertising agency and media vendors, maintaining strong relationships, on ongoing campaigns providing updates and information and constantly reviews the marketplace for new opportunities Evaluates market reactions to advertising programs, and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions Manage tracking, reporting and analysis of marketing campaigns and programs; provide management reports and insight as needed



Qualifications: Bachelor?s degree in Business, Advertising or Marketing or equivalent work experience Prior experience managing large paid search campaigns with Tier 1 and Tier 2 search engines required Previous experience managing, optimizing, and growing multiple online marketing and advertising campaigns and partnerships Strong analytical skills and ability to draw conclusions and determine strategies based on data Proven success managing cross functional teams and processes High tech product, channel or brand marketing Experience in marketing products/services to small- and medium- business targets Previous experience with web analytics and bid management software a plus

Local candidates preferred. No relocation assistance will be provided.

If you're a professional looking for a dynamic and innovative environment, join us at Covad. We offer a competitive salary, an equity stake in Covad, and the chance to help lead the charge in the telecommunications revolution.

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www.covad.com