Sr. Marketing Analyst - Decision Sciences

Location: Minneapolis,?MN



Relocation Provided: No



Education Required: I - Master's Level Degree



Experience Required: 7 - 10 years



Position Description:

Purpose:

To develop and implement world-class measurement and analysis tactical solutions as strategic components of CMW?s marketing services



Customers and constituents:

External clients, CMW account teams, Measurement and Analysis staff



Measurements of Success:

 Development of value-added account contributions through advanced statistical analysis and interpretation of data-driven marketing activities

 Demonstrated leadership as a subject matter expert within CMW and to external client base



Areas of Responsibility:

Responsible for providing key measurement and analytical services to RM-solution clients:

 Generate descriptive and inferential statistical results of advanced complexity and apply findings to address client objectives.

 Author analytic reports, including the creations of tabular and graphic outputs.

 Lead the analytic process from the design stage to the presentation of results.

 Execute projects effectively and implement quality control processes to drive the flawless delivery of services.

 Interface with CMW Information Technology staff to specify, extract, and build analytic datasets.

Represent the company at all times in a positive and professional manner to enhance the company?s image with current and prospective partners and the general public.

Strengthen the ?great place to work? environment through attention and focus on internal and external partnerships.



Success Factors:

Share Information? Provide information so that coworkers, customers and suppliers understand and can take action.

Focus On the Customer? Seek to understand the (internal/external) customer and meet the needs of both the customer and the company.

Fosters Teamwork? Work well in a team environment and motivate teams to sustain exceptional levels of performance.

Drive for Results? Work to achieve high levels of personal and organizational performance in order to meet or exceed objectives.

Attend to Detail? Ensure that data is accurate, work is thorough, and to the highest standards.

Improve Continuously? Constantly assess and adapt current practices to perform a task better, faster, or more efficiently.

Take Responsibility? Demonstrate personal ownership of tasks and follow through to get the required results.

Apply Professional, Product or Technical Expertise? Demonstrate the ability to apply technical, professional, or product expertise to real world situations.

Think Critically? Take a well-ordered, logical approach to: identifying business, market, or cross-functional issues; analyzing problems; organizing work, and; planning action.

Think Creatively? Develop innovative approaches and imaginative solutions that meet real needs.



Key Skills and Requirements:

Business Communication? Use results-oriented verbal and writing techniques and strategies for effective communication and dialogue (e.g., phone calls, presentations, memos/letters, reports, proposals, etc.)

Database Knowledge? Demonstrate knowledge of and skill in using both "flat" and relational databases.

Graphic Presentation? Demonstrate ability to create compelling, informative, and professional graphics standard using pc and/or internet development tools.

Marketing? Knowledge of and skill in the use of fundamental principles associated with identifying, developing and creating markets and products to meet company objectives.

Planning? Skilled in determining whether tasks should be attempted, identifying the most effective way of completing the task, and preparing how to overcome unexpected difficulties.

Presentation? Demonstrate ability to maximize impact, maintain interest, establish rapport with the audience when conveying information.

Project Management... Use tools and processes to identify project goals, set and manage the schedule, anticipate and identify issues, remove obstacles, delineate responsibility, track task completion, and communicate project progress.

Research Skills? Utilize a variety of resources to complete a research assignment and be able to summarize and present your findings.

Time Management? Skilled in focusing on desired results, determining what is important and urgent, clarifying next steps, and delegating effectively to meet deadlines and achieve desired results.



Position Requirements:

 Knowledge of and experience with descriptive and inferential statistics, and familiarity with experimental research design.

 Understanding and experience with information technology applications for the query, formatting, summarization, manipulation, and extraction of data

 Experience with statistical analysis software tools in both PC and mainframe environments

 7 + years experience in the business marketplace.



Position Attributes:

EOE/M/F/D/V