Sr. Marketing Director

Job Opening
 
Position: Sr. Marketing Director, Fiction & Inspiration Position Range: $53,000 - $86,000Book Marketing DepartmentHiring Range: $53,000 - $69,000
Responsibilities
Direct the Fiction and Inspiration category marketing efforts Leverage consumer marketing intelligence to analyze sales and market trends, review product history to determine new products and establishment of line extensions Direct cover design, approve back ad copy, final cover, and title for books in the Fiction & Inspiration category Create strategic, innovative consumer marketing communication campaigns for fiction & inspiration titles Work closely with promotions manager to ensure marketing plan implementation Evaluate marketing and promotional strategies, maintain and strenghten author relationships; utilize innovative marketing to attract new authors and retain existing ones Supervise budget planning with VP and Promotions Manager Determine key titles based on projected revenue franchise development, and key author care Make sales conference, executive team, employee meeting presentations as needed Supervise Marketing Manager and Copywriter providing direction, follow-up and reviews Provide leadership in product development strategies for Fiction & Inspiration books as needed and directed by the VP of Book Marketing Maintain dialog with key retail accounts to determine as a link to better understanding the needs of our consumer Participate in author publishing strategies meetings as needed Review and provide input on select manuscript submissions ensuring the voice of the consumer is heard Assist and participate in sales conference planning and presentation as directed by the VP of Book Marketing Identify key titles for upcoming selling seasons based on 12-18 month national account presentation schedule Supervise promotions manager in the completion of materials for binder pages including visuals for merchandising kits, ad concepts, and samples Make product marketing presentations to key retail accounts and directed by the VP of Book Marketing Approve Fiction & Inspiration catalog copy and sales materials Support author care, helping to move key authors, franchises and partnerships Participate in editorial discussions regarding direction of new products, acquisition as needed
 
Knowledge/Experience
 College BA degree  Advanced Business or Marketing degree  Demonstrated experience in branding building strategies  Working knowledge of publishing industry
 
Skills
? Well-organized
? Ability to empower team members, coach and delegate
? Excellent communications skills
? Excellent interpersonal skills
? Demonstrate innovation and ability to think strategically
? Passionate desire to market Christian products
? Ability to work effectively with authors and agents
 
Personal Characteristics
? Demonstrate initiative and highly motivated
? Team player
? Integrity and discernment
? Confident, professional attitude
? High energy with ability to motivate team
 
Flex Time Possible: NoTravel Required: Yes
Hours: 8am - 5pm (Monday - Friday)
 


TO APPLY via email please send a letter of interest and a personal resume to zjobs@zondervan.com .


TO APPLY via mail please send a letter of interest and a personal resume to:
VH-HR
Zondervan
5300 Patterson SE
Grand Rapids, MI 49530