Sr. Marketing Manager

About Classmates.com

Classmates Online, Inc., founded in 1995 and based in Renton, WA, is a leader in online community-based networking.  The company operates Classmates.com (www.classmates.com), connecting millions of members throughout the U.S. and Canada with friends and acquaintances from school, work and the military. Its Classmates International subsidiary also operates leading community-based networking sites in Sweden, through Klasstraffen Sweden AB (www.klasstraffen.com), and in Germany, through StayFriends GmbH (www.stayfriends.de).  Classmates Online is a wholly owned subsidiary of United Online, Inc. (Nasdaq: UNTD).  For more information about United Online and its Internet subscription services, please visit www.untd.com.

 

Summary:

The Sr. Marketing Manager will develop, direct and oversee Classmates.com?s on-site marketing strategies, objectives, and tactics that drive paid subscriptions, user-generated content, and other site activities. The Sr. Marketing Manager also plays a key role in executing strategic integrated marketing plans and initiatives across the company.  

 

Key Responsibilities:

? Directs and oversees Classmates.com?s on-site marketing strategies and tactics including direct sales promotions, sweepstakes, user generated content collection, affiliations, new product feature promotions and marketing partnerships.

? Develops and communicates the annual promotional plan and marketing calendar.

? Leads and oversees the implementation of marketing plans for ongoing products, new site products and features with the highest quality standards, creativity and effectiveness.

? Reviews and identifies trends, changes to the marketplace and industry and adjusts marketing strategy and plans accordingly to take advantage of these opportunities.

? Works cross-functionally with various teams (legal, creative, product, project management, development, etc) to ensure projects are on-time and meet standards.

? Fully responsible for day-to-day management of all site marketing programs and on-going analysis of historical promotions and tests.

? Use direct marketing and brand communication principles to manage marketing campaigns, report on results and modify tactics based on the results to maximize sales and customer retention.

? Give input to and write creative briefs to manage development of content and tactical execution for specific campaigns/customer segments, with emphasis on revenue generation, messaging continuity and customer satisfaction.

? Use business analysis tools & techniques to analyze information on conversion rates, campaign tracking/testing, and online cost of acquisition optimization. Apply analytic insights to transform findings into actionable recommendations to improve the marketing programs and results.

? Work with sales and business development to plan and implement promotional partnerships.

? Provide marketing input to product management as part of the product development and enhancement process.

 

Requirements:

7+ years of total experience and 5+ years of experience in consumer direct marketing, marketing analysis, online marketing ? online subscription marketing experience is a plus.

? Education: Degree (BA or MBA) in Marketing, Business Administration or related field.

? Familiarity with internet subscription models.

? Deep knowledge of direct marketing principles and practices.

? The ability to think strategically and act tactically in marketing program development and execution.

? Extremely organized and team-oriented with the ability to multi-task and meet tight deadlines.

? Proven analytic skills. Able to measure marketing and promotional effectiveness, structure marketing tests and track performance.

? Experience managing marketing budgets and metric-driven promotional campaigns.

? Self-directed, experienced, creative, innovative, adaptable, goal-oriented, results-driven with a commitment to continuous improvement.

? Track record of excellence leading groups, management of teams, and strong interpersonal skills.  Have managed 1-5 direct reports.

? Succinct, convincing writing and presentation skills suited to executive presentation.

? A take-charge attitude with the ability to quickly add value by identifying the most critical issues and opportunities.

? Previous experience working in organizations where cross-functional inter-dependence is required and will be effective at navigating cross-functional relationships collaboratively.

 

 

 

 

 

How to Apply:

Click on: http://jobs-untd.icims.com/ to apply directly to the position online (please make sure when applying you select the correct region). We offer a competitive salary / benefits package including medical, dental, vision, 401(k), stock options, employee stock purchase plan, flexible spending accounts and much more! This position is located at Classmates corporate headquarters is in Renton, Washington. 

Classmates, part of United Online and its family of companies are Equal Opportunity Employers.