Sr. Product Marketing Manager (#100199)

The Senior Manager of Product Marketing ? K12 will lead the marketing and future direction of Blackboard?s products within the K-12 marketplace.  With significant initial entry into K-12 already, Blackboard is poised for tremendous growth under your leadership. The position is an amalgam of strategic and tactical responsibilities.  You will not only be setting the direction and positioning of a crucial market segment but also personally executing on many of the marketing activities.

 

Responsibilities include:Demand Generation Strategies and ExecutionPositioning, Packaging, and PricingDeveloping Market-Specific Promotional Collateral, Demonstrations, and TutorialsCreation and Maintenance of Sales ToolsSales Force Training and Sales SupportWorking with Cross-Functional K-12 TeamsClient CommunicationsWin/Loss Analysis, Competitive ComparisonsBusiness Requirements for Future VersionsConference Presentations and Media InterviewsSupporting Professional Services Strategy and Offerings

 

 PROFESSIONAL QUALIFICATIONS Must have Bachelors degree and be eligible to work in the United States. Advanced Degree preferred.Must be well balanced between solid business/marketing sense and the execution aspects of the jobSuperior presentation and communication skills, both written and oralExperience with marketing of commercial software especially within K-12A strong network of K-12 contacts is desirableStrong project management and coordination skills, and ability to excel in a fluid, cross-functional team environmentAbility to develop, understand, and apply use-cases to support decision makingPrevious website development experience a plusSelf-motivated with strong attention to detail Creative individual who loves to take ownership and bring to the table solid solutionsSolid work ethic and strong time management skills

 

In addition:Based in Washington, DCTravel: Less than 15% Reports To: VP, Product Marketing