Sr e-Commerce Marketing Manager

Job Description: Manage and direct a major portion of eMarketing within a semi-autonomous basis. Develops Internet marketing strategies, creates Insurance Web Site, launches online/offline campaigns and manages 3rd party marketing vendors. Strategize Internet marketing campaigns, drive customers to web, acquire new policies and encourage self-service policyholders online via online and offline marketing. Interfaces with offline marketing and partner marketing groups as required to find joint marketing opportunities. Partners with other eCommerce groups on cross-promotional projects. Creates viable mechanisms for outbound e-mail campaigns. Design, develop, and deliver Insurance Web Site in a C2C market, managing cross-functional Internet project teams, rapid prototyping, and market launch to support new business development. Assesses technology needs and Internet site functionality to maximize customer satisfaction. Manages the online user experience.



Lead strategy development and execution of scaleable and cost effective channel partnerships for distribution of core products as well as other 3rd party products where gap exists in HSBC portfolio. Manage legal and financial professionals, as needed, to structure contract language or execute strategic partnerships. Develop and manage relationships with search distribution partners (Google, Overture, Ask Jeeves, etc). Manage paid inclusion programs and third party SEO vendor. Measure, evaluate and report performance of search campaigns, develop and manage Affiliate Marketing programs (PPL, PPC). Keep up to date with paid search best practices, bid management systems, keyword development tools, affiliate programs, spams etc. Drive all consumer research efforts, including demographic and behavioral research, usability testing, customer satisfaction measurement, and brand effectiveness. Develop marketing plan, forecast and budget to achieve growth goals. Operate within company principles, financial expenses and budget. Setup measurements and analyze campaigns, results, tests and provide insight gained from learning.

Job Experience:

Bachelor’s degree in marketing, finance, business or related field, MBA preferred

Five years of business experience including two to three years marketing experience, internet marketing ideal; insurance experience, experience in and broad based knowledge of both traditional (direct mail, mass media) and online (affiliate, banner, email) marketing

ECommerce business-to-consumer or business-to-business and previous agency experience preferred

Knowledge of the financial services industry a plus

Strong problem solving, analytical and presentation skills

A proven record of creative and effective marketing strategies; the ability to work in a team environment; and strong project management skills


HSBC Compensation
HSBC is a pay for performance company with policies and programs designed to ensure all employees receive fair and equitable compensation based on performance. Our compensation program is designed to attract, motivate, develop and retain the very best people.



HSBC Benefits
We are proud of our comprehensive flexible benefit program. Our program allows our employees to select the features that make the most sense for their individual and/or dependent(s) needs. Our benefit features include, but are not limited to; medical, prescription drug, dental, vision, life insurance, short and long term disability, retirement plans, stock option purchase plan, and a competitive time off program.

Searchable Keywords: Sr e-Commerce Marketing Manager / gj-mo

Minimum Education Required: Bachelor

Years of Experience Required: More than 5 years

Expected Travel Time: None