Statistical Marketing Manager

POSITION SUMMARY:
We are currently seeking a Statistical Marketing Manager for our Database Marketing division. This qualified incumbent will deliver information based insights to the marketing efforts of Redcats USA through predictive modeling, strategic customer analyses and circulation optimization.

RESPONSIBILITIES:
The responsibilities of a Database Manager in Modeling & Segmentation are focused on predictive and/or forecast model development, data analytics, and customer segmentation in support of Redcats USA brand business.
Specific responsibilities include:
Develop, implement, and monitor statistical models, including linear and logistic regressions and decision trees.
Conduct analysis to gain detailed insights and solutions to key business challenges. Serve in a consultative role in order to provide clear and credible solution in order to meet & exceed the expectations of the business.
Effectively analyze large customer data files
Partner with Marketing Brands to optimize Redcats USA circulation strategies
Use data mining techniques and analyze sales trends in order to improve customer retention and acquisition.
Solve key business challenges and drive accelerated business growth by leveraging data insights and coupling them with strategic thinking skills
Design, implement and analyze statistical tests to measure effects of marketing campaigns.

REQUIREMENTS:
1 to 2 years of database marketing experience
Master's degree required (preferably in a technical/analytical concentration, such as Applied Statistics, Econometrics, Mathematics, Engineering or other quantitative discipline)
Experience with statistical programming tools (SAS, SPSS)
1+ years of predictive modeling experience :
*Variable selection techniques
*Principle component analysis
*Experimental Test Design {including Sample Size Significance Testing}
*Time Series
Outstanding leadership skill:
*Communication skills (written & oral)
*Drives Results
*Strong relationship management & interpersonal skills
*Organized and detail oriented
Working knowledge of Microsoft Office (Word/Excel/Powerpoint)
Current computer programming experience


Click here to apply


---
Redcats USA, formerly Brylane, is a multichannel leader in men's and women's apparel and lifestyles home shopping with nine well-known brands in its portfolio: Chadwick's, Lerner Catalog/metrostyle, Jessica London, Lane Bryant Catalog, Roaman's, KingSize, BrylaneHome, BrylaneHome Kitchen and La Redoute USA. Our three divisions - Boston Apparel Group, Special Sizes Group and BrylaneHome Lifestyles Group - include value-priced misses'
fashions, women's and men's plus-size apparel, and home lifestyles product.



Redcats USA is a division of Redcats, the world's third largest catalog home shopping company, with 17 brands in 26 countries, a staff of over 20,000 associates and a turnover of 4.37 billion euros. Redcats'
merchandise includes up-to-the-minute women's and men's fashions, plus-size apparel, giftware, recorded music, video and home furnishings.
Redcats is a PPR Company.



Redcats USA's corporate office is located in New York City and has merchandising, fulfillment and customer contact center operations in West Bridgewater and Taunton, MA, Indianapolis and Plainfield, IN, El Paso, TX, and Universal City, TX.
----