Stellar Manager, Physican Marketing

Sermo is a dynamic, growing company in Cambridge, MA that offers a great environment to work in: an open floor plan with lounge areas for team working sessions, catered lunch every day, a plasma screen with X-box in the conference room, flex-time schedules and a benefits package that can actually put cash in your pocket.  Every member of the company contributes to who Sermo is, and we?re building the company that we want to work for.

Sermo is launching an exciting Web portal that supports collaboration among physicians (over 700,000 in the US alone) to provide better care to their patients.  Unlike other startups, we have MDs lining up to join, even before we go live.  We are looking for a Manager, Physician Marketing who will lead marketing efforts to acquire active, participating physician members.

 

 

Our consistent growth provides lots of opportunities for career advancement.

 

Excellent pay and benefits ? Stock option programs for every employee, 401K, from tuition reimbursement to massages, our benefits program is creme de la creme!

 

 

This is a highly-visible position, and you will have a lot of latitude to choose the direct response marketing channels and tactics you want to use?as long as you measure the results and work to continuously optimize your campaigns.  Since we are an online company, you will focus your efforts on the interactive space. This is a position with unlimited opportunity if you are passionate about direct response and have the desire and entrepreneurial drive to build a program that will have a major impact on the growth of our company.

 

Manager Responsibilities

? Take the reins of an exciting online viral marketing campaign currently underway, working with your team and the creative agency to optimize while in market

? Create direct marketing strategies to meet corporate acquisition and retention goals, Developing innovative ways to reach the target population

? Create effective and measurable communications strategies

? Develop, track and update daily realistic project timelines and deliverables to ensure deadlines are met

? Start to build a database of physician members, and begin to collect data regarding their attitudes, motivations and behaviors that drive their actions in the Sermo community

? Lead market research efforts to continuously refine Sermo?s offering to MDs

? Oversee all aspects of direct response program delivery including list segmentation and preparation, controlled testing, campaign management, and fulfillment

? Lead creative agency in all aspects of campaign creative development including overseeing development of creative concepts, copywriting, offer strategies, design coordination, print production, and execution

? Begin to personalize campaigns and generate dynamic content, depending on analytics insights

? Formulate offline acquisition and retention strategies to complement the online strategies underway. These may include experiential events at leading conferences,

? Build, manage and control all campaign paperwork and budgets

? Create and implement measurement and analytics plans for campaigns underway, starting with results forecasting and through reporting and analysis

? Prepare and deliver weekly status reports to management

? Manage and mentor a direct report; also manage creative agency partnerships and other vendors

 

Qualifications

The ideal candidate will have

? Knowledge of direct marketing with online experience; Direct mail, DRTV, DR print, radio, FSI?s and other media experience a plus

? More than 4 years of direct marketing experience in healthcare

? Experience in a direct marketing agency a plus

? Demonstrated success managing the strategy, implementation and optimization of online and offline direct marketing programs

? Detailed experience with segmentation, controlled testing and ROI analysis

? Excellent verbal and written communication skills

? An eager team player when it comes to collaborating on tasks and contributing ideas.

? Ability to work in a fast-paced environment while managing several projects simultaneously

? Strong business skills required, including high proficiency with Microsoft Office tools, good communication and presentation skills, excellent report-writing ability and strong project management capabilities

? Bachelors degree required, MBA a plus

 

...AND MUST LOVE DOGS!!!

 

To apply, please send your resume directly to gashe@sermo.com .

 

No phone calls please