V.P. of Marketing & Advertising

Job Purpose:

Obtains revenue by planning, implementing, and evaluating advertising sales strategies and programs; establishing and evaluating sponsorships; establishing and managing online affiliate advertising networks.



Duties:

* Accomplishes advertising sales human resource strategies by determining accountabilities; communicating and enforcing values, policies, and procedures; implementing recruitment, selection, orientation, training, coaching, counseling, disciplinary, and communication programs; planning, monitoring, appraising, and reviewing job contributions; reviewing compensation strategies.



* Directs advertising sales organizational strategies by contributing information, analysis, and recommendations to strategic thinking and direction; developing advertising projections.



* Directs advertising sales operational strategies by analyzing trends; preparing critical measurements; implementing production, productivity, and quality strategies; designing operations systems; resolving operations problems; implementing change.



* Implements advertising sales budget by anticipating requirements, trends, and variances; developing action plans; measuring and analyzing results; initiating corrective actions; minimizing the impact of variances.



* Develops advertising sales strategies by studying business strategies and marketing plans, and revenue goals; determining pricing; identifying, evaluating, and responding to buyers' needs.



* Develops sales affiliate and representative firms by preparing contracting specifications; evaluating qualifications; analyzing sales performance; coordinating campaigns; developing and conducting training and information programs.



* Develops sponsorships by completing market research; evaluating branding opportunities; developing objectives; exploring all marketing and lead-gathering opportunities; negotiating marketing and sales rights; measuring and evaluating sales results.



* Prepares sales materials by determining requirements and purpose of materials; developing content and graphics; preparing media kits; keeping information current; monitoring inventories.



* Improves sales results by comparing plans and results; analyzing variances; conducting and analyzing market research; evaluating and testing new approaches.



* Prepares advertising sales reports by collecting, analyzing, and summarizing data and trends.



* Updates job knowledge by tracking and understanding emerging practices and standards; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.



* Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.



Skills/Qualifications:

Online Advertising and Marketing Experience, Account Services, Advertising Plan, Motivation for Sales, Meeting Sales Goals, Sales Planning, Customer Focus, Decision Making, Managing Profitability, Planning, Foster Teamwork, Closing Skills