VP - Marketing

Responsible for all areas relating to Marketing, Business Development and Public Relations for a $300 million financial institution.

 

Job Purpose:

Accomplishes company strategic objectives by planning and executing marketing and product strategies; directing staff.



Duties:

* Develops marketing organizational strategies by contributing marketing information, analysis, and recommendations to strategic thinking and direction; establishing marketing objectives in line with organizational objectives.



* Establishes marketing operational strategies by evaluating marketing trends; establishing critical measurements; determining production, productivity, quality, and customer-service strategies; designing marketing systems; accumulating resources; resolving problems; implementing change.



* Develops marketing financial strategies with use of MCIF system by estimating, forecasting, and anticipating marketing requirements, trends, and variances; aligning monetary resources; developing action plans; measuring and analyzing results; initiating corrective actions; minimizing the impact of variances.



* Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

* Accomplishes marketing and organization mission by completing related results as needed.

 

* Responsible for marketing budget in excess of $600,000.



Skills/Qualifications:

Financial Planning and Strategy, Leadership, Developing Marketing Plans, Marketing Concepts, Marketing Strategy, Quality Management, Vision, Managing Processes, People Management, Motivating Others, Creative Services, Budget Management.