VP/Media Director

VP/Media Director   Digitas is seeking a VP/Media Director to lead integrated media solutions across multiple clients. We are seeking a collaborative, outgoing, creative oriented media leader. Digitas VP/Media Director?s are experts in the field, possessing a broad set of media, marketing and management skills. The VP/Media Director has ownership and direct responsibility for management within the media group on key accounts and overall for a team. VP/Media Director oversees their team in the development of strategy and writing of media plans to meet client?s marketing objectives and the subsequent negotiation, implementation and performance analysis. VP/Media Director?s are part of the core account team and maintain a strong relationship with the client and internally across all disciplines.

 

Responsibilities

 

Strategic Capabilities
Core contributor to strategic initiatives. Articulates departmental and Digitas?s view on customer segmentation, media strategy tactics and execution. Ensures that strategies align with objectives and objectives of projects are met.
Oversee development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)
Responsible for comprehensive management of assigned accounts within the media department with minimal oversight. Typically, this includes the management of industry/category knowledge, media planning, media negotiations and implementation, performance tracking and analysis and various associated projects.
 Draw insight from program results and ensure dialogue with client and internal team on informed strategic implications

 

Client
Assume substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients and assist in development of new client relationships.
Assume ownership of client questions and issues related to media; serve as day-to-day contact

 

Management
Work closely with account, creative and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and Digitas?s quality levels are maintained.
Responsible for oversight of all program budgets, including staffing and resource requirements. Has substantial role in management of department resources across accounts and from an overall revenue management perspective.
Assume broader role in key departmental or company initiatives
Promote/sell media department capabilities across teams/company
Manage the work of the Media Supervisors, Media Planners and Associate Media Planners providing leadership, ongoing feedback, effective motivation, performance evaluation, career direction and training of staff members

 

Additionally:
Support and attend relevant training and shared learning sessions
Participate in agency and/or departmental task forces
Promote positive working relationships within the department, the company and the vendor community
Establish trust and credibility with clients

Qualifications 
Bachelor?s degree; advanced degree preferred
Minimum of 6 years in roles of increasing responsibility in departments of a similar nature (e.g., ad agency media department).
Extensive online media experience is an absolute requisite.
Extensive hands on media experience required (on and off-line).
Management experience is required, with a minimum of 3 years in a management role. 
Proven leadership ability and previous client relationship experience required.
Thorough knowledge and understanding of interactive media (all channels and pricing models
 In depth understanding of media planning, negotiation,? implementation and performance analysis
Superior supervisory and management skills
Proficient computer and media research skills (e.g., Word, Excel, PowerPoint, MRI, CMR, etc.)
Exemplary communication skills (persuasive written, compelling oral)
Time management and problem solving skills
Proficiency in managing numbers



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