Vertical Industry Offer Manager - Redmond, WA

Reporting to the Senior Marketing Manager, the Specialty Device Offer Manager will act as liaison between external hardware vendors and internal organizations to manage the prioritization and certification of non-stocked wireless data devices. The Offer Manager will also be accountable for defining and executing marketing strategies to accelerate sales of wireless data services within specific (B2B) industry segments with these devices. This entails leading marketing initiatives that enhance or extend Cingular?s leadership position in B2B wireless data services in the assigned areas of responsibility ? including identification of strategic alliances and expanding existing channel performance ? to drive incremental revenue and develop new markets. This position will be accountable for the business results of the specialty device portfolios and programs.
The Offer Manager will manage the pipeline of specialty vertical (non-stocked) wireless data devices, directing the prioritization and certification of these devices on the Cingular network. Working closely with device vendors to understand their product roadmaps, the Offer Manager will manage the portfolio of devices in a manner that efficiently utilizes the available technical resources. The Offer Manager will coordinate with Product Management to ensure devices are certified to meet both vendors? and customers? expectations. The Offer Manager will also negotiate and manage escalations in an effective manner. Strong communications, team-building and cross-functional skills are required in order to work with the engineering and marketing teams to ensure that the product portfolio is in compliance with Cingular requirements.

The Offer Manager will also be responsible for developing marketing plans for the top tier specialty device partners. These marketing plans will include targeting the specific industry segments including Utility and Telecom. The requires an intimate understanding of key business processes, business drivers, roles/responsibilities of decision makers and influencers, common issues and obstacles faced by these industries, regulatory requirements and other distinctive industry attributes.

The offer manager will leverage the industry knowledge to develop and execute marketing campaigns and sales programs that drive business growth, customer/partner satisfaction and thought leadership in the industry segments. This person will be accountable for developing, launching and managing marketing programs for the industry segments that leverage relevant industry language and target the proper decision makers.

The Offer Manager will work with internal service teams to produce and maintain industry segment collateral, including white papers, web pages, solution flyers and other materials as appropriate. Offer manager will be responsible for measuring and reporting on program performance.

The Offer Manager is responsible for launching offers and marketing programs internally and externally. Responsible for working with appropriate departments to ensure all applicable sales channels are trained on the industry segments and specialty device offerings.


QUALIFICATIONS

B.A. or B.S. degree required. Three or more years in a professional level marketing position, product management, or equivalent, is preferred. Experience in marketing to enterprise customers. Proven ability to direct cross functional teams in executing tactics and driving key issues to closure. Strong marketing skills. Ability to synthesize diverse information in order to develop vision and strategy for commanding a market segment. Ability to study, identify, understand, prioritize, plan and clearly articulate market and customer requirements. Strong project management skills. Demonstrated orientation towards measuring results and assuming accountability for the market impact of product actions. Excellent verbal and written communication skills. Self-motivated; ability to take ownership about assigned projects; ability to work independently and with a team.

Cingular Wireless is an Affirmative Action/Equal Opportunity Employer, and we're committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V.