Vice President/Assoc Director, Marketing

Summary Manage significant Client relationship, or large programs within one larger Client relationship, through the ability to understand Client marketing and business objectives and partner with senior leadership on high-level strategic plans. Monitor Digitas efforts to ensure adherence to strategic plans and objectives. Manage resource allocation profitably. Ensure deliverables meet strategic requirements of the Client, add value to the client, and meet Digitas quality standards.

Organizational relationships

Position Reports To: VP/D (SVP/EVP in certain cases)

Position Supervises:  Associate Director and below

Qualifications

Job Experience

4 or more years of leadership experience in integrated marketing programs and client relationship management

Education

Bachelor degree required. Master degree preferred.

Skills

? Strong communication and presentation skills

? Strong leadership skills

? Strong people management skills

? Strong client management skills

? Strong analytic and strategic abilities

Responsibilities

Essential Job Functions

Program Development and Execution

? Lead and manage day-to-day client relationship (s), serving as the primary and high level contact to articulate the Digitas view on strategy and business philosophies

? Sells in new project ideas to client that aligns with their business, customer and brand goals

? Manages clients expectations, pushing back when necessary

? Proactively solicits feedback from the client on team and relationship with Digitas

? Supports new business initiatives within your own client and other Digitas potential clients

? Facilitates and own all legal contracts for your client

? Owns and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for your client?s business

? Owns financials for the client ? steering forecasts, budgets, and investments- resolving any issues with the client, senior leadership or finance when necessary

? Oversees all deliverables of the extended internal team to ensure clients expectations are being met ? highlight issues to the client when necessary

? Keeps GD/SVP on business apprised of any issues with client i.e. missed deadlines, client strategy issues, etc.

? Aligns business appropriately with the right staff ? ensure the capability mix is correct and that the marketing team is leveled appropriately to deliver i.e. all clients have someone to engage with as needs on a project arise

? Incorporates the Delivery Management team on projects when scale and complexity of the work requires their expertise ? outline and monitor rules of engagement for Marketing and Delivery team

? Ensures team delivers high quality work on strategy, and on time

? Develops relationships with the extended team that enhances the teams ability to deliver excellence

? Develops case studies on your business

 

Strategy

? Understands fully the client?s business including:
Economic levers
Industry
Organization

o  Customer needs

? Partners on overall strategy for clients business

? Develops and delivers strategic client presentations or recommendations or lead strategic discussions

? Provides solutions and ideas for clients unique challenges

? Identifies key customer insights that drive behavior change ? ensure marketing programs consider these insights

? Helps architect the customer experience

 

People Management

? Develops people within the team and across capabilities by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunities

? Manages Managers or ADs on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis

? Establishes and grows relationships across capabilities

 







For more information, visit