Vice President/Director Marketing

The VP/Director of Marketing manages several overall Client relationships, or several lanes within one larger client relationship. Leverage a keen understanding of Client marketing and business objectives to develop high level customer communications that drive desired customer behavior and are passionately aligned with the Client?s brand positioning.  Lead the integration of key Digitas capability areas to ensure adherence to strategic plans and objectives. Manage resource allocation profitably.  Ensure deliverables meet strategic requirements of the Client, add value to the client, and meet Digitas quality standards.


RESPONSIBILITIES


Strategic Leadership

Leads and manages multiple client relationships, serving not only as the high-level contact, but as the key business partner for our senior client.
Passionately champions for the client?s customer, constantly searching for emotional and rational insights about the customer.
Shows energetic leadership to drive the team?s ongoing understanding of the client?s business and economics, the competitive set, and key brand strengths
Manages client expectations, pushing back when necessary
Proactively solicits feedback from the client on team and relationship with Digitas
Support new business initiatives within your own client and other Digitas potential clients
Facilitate and own all legal contracts for your client
Sells in new project ideas to the client that aligns with their business, customer, and brand goals
Drives integration of the Digitas team with other client partners (general agencies, consulting firms, etc.)
 
Team Leadership

Communicates to the extended internal team the overall client vision and the vision for all marketing programs for your client?s business
Ovesees financials for the client ? steering forecasts, budgets and investments- resolving any issues with the client, senior leadership, or finance when necessary
Oversees all deliverables of the extended internal team to ensure clients expectations are met ? highlight issues to the client when necessary
Keeps SVP/Office Leadership apprised of any issues with the client i.e. missed deadlines, client strategy issues, etc.
Aligns business appropriately with the right staff ? ensures the capability and pyramid (balance of senior and junior resources) mix is correct across all capabilities
Incorporates the Project Management team?s expertise to ensure the appropriate staffing, execution, and risk management mindset
Ensures the team delivers high quality work on strategy, and on time
Develops relationships with the extended team to instill pride and partnership within the extended team, and maintains a consistent focus on high quality work that drives business results for our clients, and exceeds their expectations
Develops case studies on your business

People Management

Develops people within the team and across capabilities by coaching, identifying areas for growth, celebrating successes, managing the promotion process, keeping an open dialogue with your team, identifying training opportunities
Manages direct reports on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis
Establishes and grows relationships and partnerships across capabilities

Other Required Functions

Travel
Participation in internal initiatives i.e. Offering Development, Training Module Development, New Business Pitches, etc.

Education and Experience

 

Bachelor?s degree required, Advanced degree preferred
8 or more years of leading clients in their integrated marketing efforts
Agency experience
Broad marketing and promotional thinking, with experience in the interactive space
Broad industry experience is appropriate, experience in the insurance industry would be a plus
Strong communication and presentation skills
Strong leadership, people management, and client management skills are a must



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