ePR Link Building

JOB PURPOSE: 


The ePR/Link Building Specialist will be a hard working, detail oriented individual with strong media communications, writing skills, data/information organization and an understanding of various online publications and media to assist in link building campaigns to support our overall Natural Search Optimization efforts. While SEO and Paid Search experience is a plus it is not required.  In short, the ePR/Link Building Specialist will generate links to our websites from other relevant websites. These links, also called back-links or inbound links, act as ads directly generating traffic to our sites and also bolsters our sites? rankings within the search engines.

 

 ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS:

 

 

?  Creating email pitches, implementing, tracking, analyzing and outreaching to relevant editorially focused websites, blogs, and other types of online media including social networking sites, message boards, vlogs, moblogs, etc.

?  Providing detailed analysis of key metrics and program tracking techniques in order to increase overall link building performance efficiency

?  Actively test and analyze titles and descriptions and inbound linking positions to increase rankings and web traffic

?  Managing daily relationships externally with websites, blogs, and vendors and internally with key members of the team

?  Support Search Engine Optimization and Paid Search initiatives as well areas align efforts with other areas of the business such as display advertising and so on

 

 

 REQUIRED: KNOWLEDGE / SKILLS / ABILITIES / EXPERIENCE / EDUCATION

 

?  Results driven

 

?  Detail oriented

 

?  Strong Communication skills

 

?  Bachelor's degree in Communications, Marketing, Journalism or a related field or equivalent relevant experience