Creative Director

CREATIVE DIRECTOR (New Media Group) ? Las Colinas, Irving, TX

 

Salary Range based on experience.

 

Nexstar Broadcasting Group, Inc. is seeking an outstanding experienced Creative Director with a successful business track record to join our New Media team. 

 

The successful candidate will have a broad knowledge of the online user experience ? from media executions to site design and structure. Position will require a passion for the power of digital marketing and a desire to experiment, have a track record for getting ideas sold, and successful execution of those ideas to deliver results in business growth.   The Creative Director plays a prominent role in our New Media department with incredible passion for what they do, and demonstrates innovative, insightful, and imaginative thinking.

 

The Creative Director requires a seasoned interactive professional who conceives creative concepts and translates them into visually appealing digital format. Working within Nexstar?s New Media Group, the Creative Director is a team player who is skilled in matching integrated marketing strategies with appropriate design concepts for all digital experiences and environments.

 

Reports directly to SVP/New Media, the Creative Director will establish strong design and creative processes and procedures to create an established and documented methodology for working with our TV station staff, outsourced development teams, and corporate executives. Manage creative delivery by providing creative design direction, innovative ideas, provide creative consultation, lead, inspire, supervise, mentor, and evaluate multidisciplinary staff. Will collaborate with production and operations teams to refine creative process and methodology to improve both quality and efficiency of our work.

 

 

Responsibilities:

?  Works hand in hand with website designers and developers to ensure a seamless and consistent digital experience for Nexstar?s 48 station sites in 28 different markets.

?  Designs creative integrated digital campaigns in local communities across Nexstar markets and consistently communicate breakthrough marketing for station brands

?  Partners with SVP of New Media to drive the overall direction of integrated marketing solutions for Nexstar?s National Advertisers

?  Leads an outsourced and distributed creative team in multiple successful campaign implementations from concept presentation to execution

?  Creates interactive design concepts that merchandise a product and/or brand

?  Designs storyboards, animated GIFs, banners, email templates and rich media executions

?  Demonstrates the impact of successful interactive experience navigation (how to effectively pull users into a banner and land them on a website)

?  Participates in and contributions to new and organic growth opportunities; presents concepts and campaigns to prospects and existing clients alike

?  Establishes benchmarks and best practices in the area of world class digital marketing; leads a practice designing for emerging technologies such as for user generated content (e.g., blogging, pod casting, VoD), and mobile platforms

?  Builds and maintains team rapport with creative team personnel, client services, & TV station staff

 

Required Skills:

?  Demonstrated competence with Mac OS, Photoshop and Illustrator

?  Understanding of the strengths and limitations of Flash, After Effects, QuickTime, Director, and ImageReady.

?  Preferably a strong portfolio with the following: illustration in both electronic and traditional media, Flash and/or After Effects animation as well as work with Eyeblaster, Pointroll & Motif

?  An understanding of site design, information architecture and hierarchy is a strong plus

?  3-4 years of creative-director-level expertise; online experience required, offline experience a plus

?  A minimum of 3 years interactive work and a portfolio that demonstrates the ability to conceptualize and design for emerging technologies (i.e. online video, mobile video, podcasting, rich media banners)

?  Proven aptitude for quick creative thinking with acute attention to detail and demanding deadlines

?  Ability to articulate and provide rationale for creative ideas to all levels of a client/internal organization

?  Comprehensive understanding of media placement, specs and all IAB and emerging formats

 

Company provides Excellent Employee Benefits and Competitive Salary. Please state your salary requirements.

 

Email your cover letter and resume to innovation@nexstar.tv

No phone calls please. No agency calls.

 

Nexstar Broadcasting Group is an Equal Opportunity Employer.