Director, Advanced TV & Emerging Media

The Director of Advanced Television and Emerging Media will serve two major functions: 1) Develop and implement strategy and plans for advanced media delivered to the television, including interactive television programs, DVR-related programming, advanced advertising, etc. including participation in industry groups, development of prototypes and products and consultation with appropriate product groups on advanced television applications and industry trends; and 2) direct and oversee strategy and development of new and emerging media platforms for AETN content including subscription content offerings, gaming, educational platforms, wireless applications, etc. including participation in industry groups, development of prototypes and products and consultation with appropriate product groups on advanced television applications and industry trends.  This position additionally supports the advanced media needs of AETN Enterprises, Affiliate Sales and Ad Sales.

? Develop and implement advanced media for delivery to the television

o  Define and develop strategy and implementation of programs for interactive television in conjunction with Programming, Network Marketing, Affiliate Sales and Ad Sales.

o  Determine opportunities for the creation of engaging, compelling interactive content, and determine suitable technologies and platforms for delivery of such content.  Work with partners internally, and with distribution partners (externally) to create strategy for creation, delivery and marketing of ITV products.

o  Direct AETN efforts to define and test new advertising vehicles for broadband, ITV and DVR environments. Participate in the development and testing of pilots for new advertising models.  Work with designated agencies, advertisers and technology providers to create pilots.

? Identify and develop new platforms for distribution of AETN content (games, wireless, educational platforms, etc)

o  Stay abreast of emerging technology and communicate back to Interactive and other client departments news of promising developments and make recommendations for new avenues to pursue

o  Participate in industry groups and conferences and establish relationships with distributors, licensees and advertisers to explore new media platforms

o  Develop prototypes and products utilizing new platforms.  Transition these new platforms into mainstream operating groups as they become adopted and integrated.

CATEGORY

MINIMUM (ESSENTIAL)

DESIRED (NOT ESSENTIAL)

Education

 

College degree

 

BA/BS degree in Television, Marketing, and/or Interactive Technology

Specialized or technical  . 

 Knowledge & skills

 

Strong negotiating & presentation skills.

Strong multi-faceted computer skills & Internet web development and application development experience.  TV production, promotional or broadcast knowledge.

Involvement within the Interactive community, associations and professional organizations.

Kind and length of experience

5 years senior management experience in top level corporate environment, including specific budget and personnel oversight and primary responsibility in broad concept new-business development.

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5+ yrs. content development experience in major internet or other electronic media company.