Marketing and Brand Manager with Premier Community Bank

First Independent Careers

 

Legacy

 

Since 1910, our employees have ensured that every customer enjoys doing business with us while we focus on providing excellent lending and deposit products. Continuing this tradition as the largest privately-owned community bank in SW Washington, locally owned and operated for more than 55 years, First Independent Bank has grown to 24 branches, including an impressive Investment & Trust Services Department, Commercial Lending, and First Independent Mortgage Company. We offer major commercial lending services through our offices in Portland, Vancouver, and Bellevue. Today the company employs nearly 500 people.

 

Joining the First Independent Team

 

We look for individuals who are professional, friendly, and courteous to provide excellent personalized service to our customers and departments within the bank. Our employees have career options in branch management, bank operations, commercial and consumer lending, mortgage lending, and investment and trust services.

 

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Marketing and Brand Manager

Position #004-0806

Location: Marketing, Vancouver

FLSA Status: Exempt, salary

Compensation: Commensurate with skills and experience

 

This position is responsible for coordinating the Bank?s advertising and brand management functions. It also works closely with the Public Relations Specialist and Product Development Manager. Directs the activities of subordinate staff and works closely with the department director to develop budgets, policies, and procedures. Has day-to-day oversight of the Bank?s advertising agency and marketing consultants. Utilizes experience-based knowledge and formal training to develop marketing and promotions programs which allow the Bank to remain competitive and profitable. Creates and implements techniques and materials that will project favorably the Bank?s image and goals. Assists in developing products, services and programs that are competitive and consistent with sound business practices. This position directly supervises employees within the Marketing Department, carrying out supervisory responsibilities in accordance with the organization?s policies and applicable laws.

 

Essential duties and responsibilities include the following. To include other duties as assigned.

? In consultation with the Bank?s Marketing Director, develops short and long term goals, objectives, and priorities for the Bank?s marketing, advertising and market research functions in support of the Bank?s strategic and operating objectives.

? Researches, conceptualizes, creates and implements marketing and public relations programs that will promote all services and products and favorably project the Bank?s image and goals.

? Develops programs and policies which enhance the brand image and strategy of the Bank and its products and services.

? Ensures the maintenance of a consistent and professional brand image through uniformity in advertising, signage, graphic treatment and design.

? Participates with and provides expert support to the Marketing Director in the development and implementation of business development procedures and activities.

? Develops, implements and administers policies and procedures for the Bank?s advertising and marketing functions.

? Manages the development and maintenance of promotional programs that help to sell financial products and services through advising and directing the design of promotional products, programs and campaigns, working with Retail Services for implementation.

? Manages any overall advertising agency projects and activities, ensuring that standards and time-lines are met.

? Oversees the timely production of media materials such as brochures, annual reports, customer newsletters, press releases and the internal production of graphic materials to support individual branch promotions and participation in community events.

? Maintains a wide variety of contacts within and outside the Bank, coordinating marketing activities, promotion services, exchanging information, and representing the Bank at civic and trade functions as well as professional organizations.

? Continually reviews journals, articles, publications and other material to be apprised of regulatory and legal changes pertaining to the marketing functions in order to keep abreast of new developments and to ensure that departmental policies and procedures comply with all applicable regulations.

? Performs other duties as assigned.

 

Requirements:

? Financial/Banking marketing experience required.

? BA/BS or advanced formal training in appropriate discipline and relevant professional experience.

? At least five (5) years experience as a successful marketing and/or brand manager, has gained the necessary experience and product knowledge to develop effective marketing and advertising strategies in support of organizational goals and objectives.

? Demonstrated understanding of pricing theory, media buying and marketing communication management techniques.

Specific Skills

? Strong, well-developed interpersonal skills in order to maximize internal and external business contacts and develop working relationships with Bank staff.

? Excellent written and verbal communication skills.

? Strategic and tactical planning skills.

? Supervisory and managerial skills that demonstrate employee empowerment and delegation.

? Competent analytical and problem-solving skills to coordinate the marketing functions, and to analyze and respond to changes in the regulatory and competitive market.

? Ability to discern graphic clarity and creativity in evaluating products and services provided by advertising agencies and to communicate with agency personnel about expectations and related quality issues.

? Ability to organize projects, priorities and time management.

? Critical level of attention to detail.

? Excellent verbal and written communication skills.

? Computer literacy, specifically with Microsoft Office products (Excel, PowerPoint, Word) and data entry abilities.

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Your talents and our opportunities will take your career to the next level. Apply today to join a great community bank!

 

Application instructions

 

First Independent has competitive compensation, an enriching work environment, and solid benefits. To be considered an applicant follow your Monster.com resume submission with a bank employment application. Hard copy applications and career descriptions in detail are available on www.firstindy.com Qualified applicants may contact our recruiter at 360-619-4437. You may fax or mail your bank application. The application fax number is 360-699-4262

 

The address to mail an application to Human Resources (located in Vancouver) is:

 

First Independent Bank

Human Resources

1220 Main Street, Suite 200

Vancouver, WA 98668-8904

 

First Independent Bank is an Equal Opportunity Employer