Marcom Manager

Purpose

Responsible for partnering with their assigned businesses to develop and execute annual marcom plans; develop and monitor budgets; develop and/or edit content; drive metrics and measurements for all marcom activities. Business assignments will change periodically to reflect the changing structure and needs of the organization, and these individuals will collaborate with their peers on development of more market-facing/solutions-based programs.
Overall leadership responsibility for Marketing Communications activities for the SBE with an emphasis on the development of collateral, direct mail, PR and advertisement initiatives and trade show execution
Serves as the conduit between the SBE product manager/leader, market execution teams and the marcom organization

Key Responsibilities

Executes SBE/product line marketing strategies along with SBE team members
Collaborates with regional field marketing specialists on development of field-based marcom projects
Manage and oversee all web-based marketing activities, ensure that e-commerce applications are fully exploited and effectively utilized
Provide input to and collaborate with corporate resources and external marketing partners for public relations and brand advertising activities as well as other centralized marketing activities.
Provide marketing inputs for internal communications function, working closely with Human Resources leaders and other internal communications designees as necessary.
Coordinates all press release activity with Director, Corporate Communications
Manages appropriate marcom budget in conjunction with ABC Manager and Marketing Communications Director
Manages relationships with marketing personnel, marcom leaders, field marketing
Works closely with the other communications functions/marketing specialists

Requirements

5-8+ years? marketing communications experience, preferably industry-related
Agency, account management experience a plus
Strong project management skills required
Excellent verbal and written communications skills required
Proficiency in Microsoft Office is required
Excellent communication, interpersonal skills and ability to manage by influence
Comfort with stretch goals and a track record of achieving them.
Strong commitment to and demonstration of the PerkinElmer Leadership Values
Strong team player, able to work across boundaries
Business understanding / awareness
Work under pressure and balance multiple priorities
Bachelor?s degree or equivalent required