Public Relations Manager / PR Manager

Accuray? Inc. is a fast growing company with a unique, highly innovative product, the CyberKnife? Robotic Radiosurgery System.  The CyberKnife System promises to revolutionize radiosurgery around the world.  We are currently looking for a Public Relations Manager to become a member of our dynamic team.



Responsibilities

Strategic:

Work with Director of Marketing Communications to create annual marketing communications plan.

Support the development of Accuray corporate messages and ensure messages support the corporate vision.

Define innovative PR strategies to promote Accuray?s leadership position, new product/service introductions, press conferences, and technology-focused industry events.

Media:

Work with agency to produce/pitch press releases, story ideas, and seek additional PR opportunities for media outlets.

Prepare and distribute company information to media and other parties interested in learning about or publicizing corporate message.

Manage media inquiries and respond quickly and accurately.

Coordinate the selection and preparation of appropriate media spokespeople for news stories including customers and patients.

Monitor industry and competitive media coverage to generate ideas for stories and tracks coverage.

Review, update and implement media policies for the organization.

Provide spokesperson training and basic media training to staff.

Writing:

Develop written materials, including press releases, Q&As, presentations and speeches, messaging and positioning guidelines. 

Manages review cycles and editing to ensure the materials communicate the intended messages and are in line with corporate strategy.

Speaking:

Develop speaking platform for CEO, as well as securing speaking opportunities senior management team.

Create materials for speakers, coordinating speaker placement (with agency) and speaker needs.

Prepare executives for interviews with in-person briefings and written briefing documents.

Other:

Maintain website news area, homepage news area, and other necessary web updates as they pertain to media relations

Maintain a library of all materials: videotapes/transcripts of press interviews and print articles.

Analyze effectiveness of media campaigns and measures return on investment to Accuray.

Manage PR budget and outside agency.


QualificationsBachelor's degree in communications, journalism, business or related preferred Over 5 years experience as a PR professional, some agency experience is ideal The ideal candidate will have over 2 years of healthcare PR experience Solid experience in Journalism and Copywriting is a major plus Strong knowledge of public relations standards and practices Requires analytical ability and strategic and tactical thinking Extremely creative, out-of-the box thinker Self-starter, strategic thinker, flexible, personable and good at managing details Strong attention to detail and commitment to delivering high quality results Self-starter with organizational and multi-tasking abilities Ability to work cross functionally across many levels of organization Strong written and verbal communication skills Ability to meet deadlines and prioritize workload Sensitivity to public perceptions Ability to work well independently and as part of a team ~Accuray? Inc. is a fast growing company with a unique, highly innovative product, the CyberKnife? Robotic Radiosurgery System.  The CyberKnife System promises to revolutionize radiosurgery around the world.  We are currently looking for a Public Relations Manager to become a member of our dynamic team.



Responsibilities

Strategic:

Work with Director of Marketing Communications to create annual marketing communications plan.

Support the development of Accuray corporate messages and ensure messages support the corporate vision.

Define innovative PR strategies to promote Accuray?s leadership position, new product/service introductions, press conferences, and technology-focused industry events.

Media:

Work with agency to produce/pitch press releases, story ideas, and seek additional PR opportunities for media outlets.

Prepare and distribute company information to media and other parties interested in learning about or publicizing corporate message.

Manage media inquiries and respond quickly and accurately.

Coordinate the selection and preparation of appropriate media spokespeople for news stories including customers and patients.

Monitor industry and competitive media coverage to generate ideas for stories and tracks coverage.

Review, update and implement media policies for the organization.

Provide spokesperson training and basic media training to staff.

Writing:

Develop written materials, including press releases, Q&As, presentations and speeches, messaging and positioning guidelines. 

Manages review cycles and editing to ensure the materials communicate the intended messages and are in line with corporate strategy.

Speaking:

Develop speaking platform for CEO, as well as securing speaking opportunities senior management team.

Create materials for speakers, coordinating speaker placement (with agency) and speaker needs.

Prepare executives for interviews with in-person briefings and written briefing documents.

Other:

Maintain website news area, homepage news area, and other necessary web updates as they pertain to media relations

Maintain a library of all materials: videotapes/transcripts of press interviews and print articles.

Analyze effectiveness of media campaigns and measures return on investment to Accuray.

Manage PR budget and outside agency.


QualificationsBachelor's degree in communications, journalism, business or related preferred Over 5 years experience as a PR professional, some agency experience is ideal The ideal candidate will have over 2 years of healthcare PR experience Solid experience in Journalism and Copywriting is a major plus Strong knowledge of public relations standards and practices Requires analytical ability and strategic and tactical thinking Extremely creative, out-of-the box thinker Self-starter, strategic thinker, flexible, personable and good at managing details Strong attention to detail and commitment to delivering high quality results Self-starter with organizational and multi-tasking abilities Ability to work cross functionally across many levels of organization Strong written and verbal communication skills Ability to meet deadlines and prioritize workload Sensitivity to public perceptions Ability to work well independently and as part of a team

 

Does this sound like you?  GREAT!  Make sure your resume details your healthcare PR experience.  Please note job number MST.523.004 and email your resume to:

 

jobs@accuray.com

 

To view all of Accuray's Career Opportunities please visit:

http://www.accuray.com/CorporateInfo/Careers/Opportunities/index.aspx