Product Marketing Director

We seek qualified candidates for a Product Marketing Directors position.  The Product Marketing Director is an integral part of the team in both the marketing organization and various business units. In this role the Prod. Mkg. Director will drive the overall business plan which include developing effective marketing programs and creating strategies for advancing the our clients CRM Software solutions in the marketplace.

 

Candidates must have experience in product marketing, demand creation and differentiation & market positioning. Those candidates with global enterprise software marketing and/or CRM experience are strongly desired. As a Director of Product Marketing, you will play a critical role in go to market strategies of our clients leading CRM solutions.

 

Job Responsibilities:

 

?Create Business Plan for clients CRM Software solutions, including market requirements and demand, sales routes to market, competitive analysis and revenue forecast and operational management of hosting vendors.

?Prioritize product direction by maintaining a detailed product roadmap supported by financial analysis and competitive positioning.

?Manages the our clients CRM Software solutions marketing function by developing and communicating both long and short term marketing strategies and objectives; establishes accountabilities and priorities.

?Specify market requirements for current and future releases of their solutions by conducting market research and visiting key customers, partners, and prospects.

?Maximizes financial performance and market position of the clients CRM solutions by developing, implementing, and monitoring the strategy for taking this solution to market.

?Develop and implement go-to-market plan while working with all departments to execute.

?Champion product positioning, develop sales strategy, validate market messaging, and evangelize your product offerings both internally and externally.

?Support Field Sales and Marketing efforts with tools/collateral, competitive analysis, win/loss reports and field training.

?Defines the methods and messages to reach the target audience.

?Recommends pricing and related policies for your specific solution or promotional activity

?Recommends and drives promotional and lead generation campaigns and related tools including product launches and partner events in conjunction with Field Marketing Director.

?Serves as solution marketing spokesperson to internal organizations, customers, partners, industry analyst and press.

?Responsible for management of hosting vendors that deliver the underlying services to provide this offering.

 

Job Requirements:

 

?Highly motivated energetic self-starter, who is passionate about CRM software and marketing

?5+ years of enterprise software product management or marketing experience. Additional CRM, business intelligence, or software consulting experience a plus.

?Strong analytical, communication, organizational, presentation and leadership skills

?Industry experience in telecommunications or financial services strongly preferred.

?Strong understanding of customer service and call center applications.

?Mastery of Microsoft Office Suite including PowerPoint, Excel, and Word

?Strong written and verbal communication skills, qualitative analysis skills, and project management skills required

?Excellent interpersonal skills with experience leading cross-functional teams and interacting with technical, non-technical, professional, and executive levels.

?25% travel in North America and Europe.

?Undergraduate business or technical degree. (MBA preferred)