Senior Marketing Manager

Nova Development, the leading publisher of quality personal and small business productivity software, is seeking a Senior Marketing Manager.

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This role is responsible for defining the strategic direction and market requirements of the Company?s software product line, as well as developing and executing those strategies in support of the Company?s business and marketing goals.? The position will work closely with our product management teams as well as with our business development and sales departments to ensure profitability and success of our products in the marketplace.? Role has a dual reporting aligned to both the CEO and President.

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The Senior Marketing Manager will:

?Market ResearchFormulate and manage market and product research to gain insight into industry and market trends, needs, competitive advantage and product perception.Plan, organize and moderate focus groups for all major new product introductions.? Develop screeners for each focus group to ensure that the composition of the focus group correlates with the target market demographics for the products being evaluated.Create and execute online surveys to better understand customer needs.?

?Website MarketingWork with Nova Webmaster to assure all newly introduced Nova titles are presented in an eye-catching and informative manner.Provide comprehensive direction and input for new product web area.Continually work with outside agencies to increase Nova?s web profile through search optimization activities.

?PackagingDefine the key message points that will be communicated on new Nova product packaging.Review and edit all box copy to ensure that it clearly expresses and conforms to the objectives captured in the marketing research development.Oversee photo shoots, review and approve packaging design concepts.Must have ?an eye? to finalize packaging concepts prior to presentation to President and CEO for final approval.

?Public RelationsDraft all press releases for new product introductionsWork closely with external public relations agency to announce high-profile new products.

?Retail MarketingManage the creation of supplemental retail rebate programs.Review and approve all new rebate PDF?s to ensure they are properly executed.Assure Nova?s rebate programs achieve maximum purchase incentive; maximize ?breakage? and minimize customer service telephone support efforts.

?Continuity/Relationship MarketingDevelop communications programs with existing customers to keep them apprised of new product offerings and to cultivate goodwill.Work to help create and distribute quarterly e-newsletters.

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The successful candidate for this position must possess a desire and aptitude for leaning and understanding new technologies with the ability to conceive and produce effective product requirements.? A critical understanding of the need to meet stringent time deadlines is vital to being successful in this role.

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Other KEY requirements to include:

?Minimum of 3-5 years in a lead product marketing position in a consumer software companyMust be a strategic/analytical thinkerProject and team orientedMust possess excellent communication and interpersonal skills geared towards all levels of the organization, as well as excellent writing skillsBachelor?s degree preferred, MBA a plus!?

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