Marketing Director

Integrity, Inc. is the leading provider of specialized recruiting for the homebuilding and land development industries.  Our client is currently seeking a Marketing Director to lead its? division.



 

Position Description:

The Marketing leader responsible for collaborating with project operations and other teams to provide marketing strategies and programs to meet divisional and community business plan and financial goals.



 

Position Summary:

Provide strategic marketing planning and direction for each assigned community. Manage Marketing Managers for each community, directing and implementing all aspects of the division?s marketing programs. Contributes to the development of marketing best practices and shares them across all assigned communities. 

 

Key accountabilities:Develop and direct implementation of annual marketing, public relations and communications plans for each assigned community, in collaboration with Marketing Managers and project/community Operations teams. Manage and approve marketing expenditures within approved budgets. Manage quarterly budget reports and provide variances. Establish annual traffic and sales objectives required to meet or exceed business plan targets. Utilize electronic data collection and management system to provide accurate and consistent reports to division and Home Office teams. Recruit, train and provide ongoing development of the Marketing Managers and their teams to ensure execution of all marketing strategies and a seamless community presentation that differentiates of our homebuilder from others and delivers on the community vision. In collaboration with the Vice President of Marketing, select, retain and direct all agency, media, and consultant relationships for assigned communities.  Direct all community advertising including: E-marketing, Web sites, print, on-site signage, outdoor, broadcast. Direct implementation of divisional and community public relations and event strategies. Direct and manage implementation of Customer Relationship Management (CRM) programs for assigned communities as applicable. Design and develop ongoing Realtor relations strategies for each assigned community, including as appropriate, out of market and relocation specialists. Implement and manage the delivery of the building brand message in all assigned communities, and where needed develop local applications. Contribute to the implementation of regional or community-specific political awareness and public affairs strategies in collaboration with Vice President of Marketing and other teams and consultants as appropriate. Direct and participate in regional/community-level research as needed. Conduct quarterly competitive assessments of other communities to understand changing market dynamics, new product offerings, competitive marketing programs, consumer behavior and use information gained to adjust plans if necessary. Actively participate with other Marketing Directors, Vice Presidents and Senior Vice President of Marketing in regular building Marketing Council meetings. Participate in all Executive Committee status meetings, site visits (as requested), and regularly scheduled builder marketing meetings, periodic marketing strategy meetings and site review.

 

Builder Relations:

 Implement our builder, marketing strategy for assigned communities, ensuring relevance and evolution of the Master Marketing Program as needed to meet changing market and business conditions. Participate in and help facilitate builder meetings at the divisional and community level, ensuring two-way feedback and a strategic service focus with these key customers. Review and approve all community branded builder marketing, advertising and merchandising prior to implementation and on a regular basis to ensure compliance with the Master Marketing Program for the community.

 

New Community Start-ups:

  Participate with the start-up and development teams to deliver market-driven community planning, including: consumer and market research, planning and visioning, community naming, initial land plan, architecture and landscape concepts, amenity programming, community naming, theming, and builder selection. Provide marketing leadership and insight into public affairs and community relations programs (government, stakeholders, community) from acquisition, through entitlement to start-up for each assigned community. Develop and manage the implementation of community launch strategies including pre-sales, builder model opening and community grand opening events.

 

Please send resumes to natalie@integrityrecruits.com or fax to 916.218.6227 attention to Natalie.

 

This is a great opportunity to take your career to the next level. To be qualified you must have a strong job history in the production homebuilding industry, good references, and a desire to make a great company even better. If you are in the production homebuilding industry and this job is not the right one for you, go to:  www.integrityrecruits.com.

 

MUST HAVE HOMEBUILDING EXPERIENCE ONLY QUALIFIED CANDIDATES WILL BE CONTACTED.